Many brands focus their marketing efforts on the most popular social media platforms, like Twitter and Facebook. But many don’t realize the largely untapped, brand-building potential of using SlideShare as a marketing tool to grow their following, share insights and generate leads. SlideShare allows you to upload and share your presentations and creations with the … [Read More…] 7 Killer SlideShare Marketing Tips

This article goes into a few key issues surrounding SEO (Search Engine Optimization), SMM (Social Media Marketing) and Google Adwords. They may all be used in order to promote a business online, and many times their use demonstrates a level of symbiosis where one plugs the gaps the other cannot fill. There is also a … [Read More…] SEO, SMM, and Adwords: How to Combine These Channels to Make Your Business Work

As a digital marketer, you are expected to achieve high levels of audience engagement with every single blog post, social media update, video, and other material you promote. The main goals of your campaign are fragmented into daily marketing activities that are always relevant to the major plan. Many marketers fail to realize the potential … [Read More…] How to Achieve Ultimate Efficiency with Your Daily Marketing Activities

Online reviews can have a huge impact on growth and on your SEO strategy. Several studies defend that customers tend to follow peers’ opinion when it comes to buying a product or service, especially for the first time. Plus, Google and other search engines take this ranking into consideration when deciding which website is going … [Read More…] 7 Tips On How To Get Positive Customers Online Reviews

During the last few years, the new trends in digital marketing have led to “live” streaming. Video marketing has advanced and is still evolving today. It enhances the experience of the user and provides a better experience for the person doing the streaming and for the viewers. This is the reason it’s becoming more popular … [Read More…] Live Streaming – Best Tools & Ideas for Marketers

Recently my colleague and I walked into a restaurant, but it was not what we wanted. So we walked out. Simple story, right? Except it’s not. Walking out of a restaurant is actually really hard. Especially a nice restaurant. And we walked out of a very nice restaurant. Let’s look at it in detail… We … [Read More…] Embracing Engagement: How to Attract the Right Customers