5 Ways ML-Driven Programmatic Advertising Can Empower Digital Marketers

This is a Sponsored post from Olga Ezzheva – Oxagile.com In a digital ad space, programmatic advertising is rapidly growing and becoming the industry mainstream. In fact, Emarketer predicts that automated ad buying will account for 86.2% of all digital display ads by 2020. Programmatic advertising, also known as programmatic buying, refers to automated and … [Read More…] 5 Ways ML-Driven Programmatic Advertising Can Empower Digital Marketers

How To Successfully Combine Print and Digital Marketing For Maximum ROI

In an ever more connected world, it can be challenging to bridge the gap between print and digital marketing. Print marketing is proven to generate authentic and trust-based connections with potential customers come with the benefit of haptic (touch) memory and leave customers with a physical object they can return to. In fact, 82% of U.S. internet users would … [Read More…] How To Successfully Combine Print and Digital Marketing For Maximum ROI

On the off chance that you’ve been on the Internet at all in the previous couple of months, you’ve presumably observed a lot of notifications about privacy protection policies. A couple of those notifications have doubtlessly originated from Google as well. Like Google numerous other Internet administrations have been trying to get in consistence with … [Read More…] What GDPR Means for Google Analytics & Online Marketing?

Google is famous for its unpredictable algorithms. Even the savviest SEO experts can be left baffled following an update. When it comes issuing penalties, Google takes no prisoners. They’ve even penalized themselves not once, not twice, but five times! In the past decade, we’ve seen Google grow from a simple keyword search machine to an … [Read More…] 5 Search Ranking Factors Startups Shouldn’t Ignore

If you regularly delve into your analytics, at some point you might notice that people find your website, but then leave without becoming a lead. Many marketers consider this group of users simply lost to the brand. And that’s a shame because they’re missing out on an amazing opportunity to recapture the attention of these … [Read More…] 8 Amazing Remarketing Techniques: How to Re-engage Your Audience in a Few Simple Steps

A webinar can be a very effective tool for promoting a business or a brand. It gives you the opportunity to display your expertise in your industry while interacting with customers and prospects. In the process, you will generate qualified leads that could eventually be converted to customers. It would, therefore, be advisable to incorporate … [Read More…] 8 Tips for Effective Webinar Marketing