Marketing

Google Alerts is great if you were looking for an easy way to monitor your brand and keywords on the internet 3 years ago. Today, the service isn’t what it used to be – though it’s still really useful, there are other free products in the market that are doing a better job at keeping … [Read More…] Want an Alternative to Google Alerts that actually Gets the Job done?

Marketing

Unhappy with your conversion rates? Here are four underrated conversion optimization techniques that start-up businesses may explore to boost conversion rates. Improving conversion isn’t just about getting instant results. Go for long-term results. Get started with these conversion optimization techniques. Are you happy with your conversion rates? If not, this fact may offer some consolation: … [Read More…] 4 Underrated Conversion Rate Optimization Techniques To Help Boost Your ROI

Marketing

In this day and age, the performance of the marketing campaign is as good as a technological stack you have composed for it. No matter how great your insight is — you need an engine to get it rolling and a radar to know where you are going to maximize your efforts and returns. The … [Read More…] How to Gain Marketing Clarity by Optimizing Your Martech Stack

Marketing

This blog is an extract taken from Brandwatch’s latest guide – 7 Mistakes Marketers Make and how to Avoid Them. You’re debating what to include in your end-of-year newsletter. This year the team developed 30 apps (pretty impressive). You can’t agree on which to include. Eventually you decide you should include them all. After all, … [Read More…] The Basic Mistakes Marketers Still Make

Marketing

Small businesses constantly face significant challenges that come with limited resources and a lower annual income. To remain competitive with larger enterprises, knowing how to allocate resources strategically is crucial. As a small business, you need to strive to do more with less. Modern marketing enables small businesses to achieve more even with limited means. Technological … [Read More…] 5 Steps To Start Automating the Marketing Processes of Your Small Business