Marketing

Regardless of the fact that you have an amazing product or deliver great service, you won’t garner any business profit unless your customers are interested in purchasing what you sell. Acquiring customers is like working in an open field for months to finally get a tree covered with fruits of your hard work. It is … [Read More…] 6 Creative Ways to Market your Brand to Engage More Customers

Marketing

Traditionally, the World Wide Web has been accessed using fixed-line services on laptops and desktop computers.  However, with the advent of hand-held mobile devices such as smartphones or feature phones, it’s become possible to access the browser-based internet services. Mobile data is internet content delivered to mobile devices such as smartphones and tablets over a … [Read More…] How to Accelerate Mobile Website Traffic with Personalized URLs

Marketing

The sales demonstration is one of the most important weapons in any sales team’s arsenal. A good sales demo allows you to show off your product, opens the door for you to gain a deeper understanding of the customer’s needs, and helps you build a stronger personal relationship with the prospect. There’s a ton of … [Read More…] The Sales Demo Power Kit: 8 Indispensable Tools

Marketing

You are using a marketing automation tool to speed up your marketing activities, implement personalization in your campaigns, track and monitor your campaign performances, among other various tasks. So far, so good. Your automation tool helps you design tailored campaigns for your leads and customers. You create marketing assets and messages within your automation tool … [Read More…] 9 Marketing Automation Failures and How you can avoid Them

Marketing

Marketing Analytics could be one of the most overused combinations to generalize the performance of any given marketing initiatives and efforts. As it stands, it is much deeper than this. The marketing community knows these terms to be much cohesive in meaning. The overall importance of having an analytics account established and having someone on … [Read More…] What Is The Real Importance of Marketing Analytics?