Marketing

In 2013 fully 83 percent of marketers surveyed by Regalix Research said that a cross-channel marketing strategy is critical to the marketing function. Less than a year before that, research indicated that more than 70 percent of the public preferred cross-channel marketing. In short, cross-channel marketing is essential to digital marketing success. However, cross-channel marketing … [Read More…] How to Use Big Data in Your Cross-Channel Campaign