Marketing

“Push notifications” is the new buzzword in the online space. After Chrome recently enabled websites to send push notifications through its browser, it seems that everyone wants to know about website push notifications. Let us start with a quick introduction: Website push notifications are messages which a website can send to its subscribers through the … [Read More…] 3 Ways to use Push Notifications for your Content Website (Plus Tips to Write Effective Notifications)

Marketing

In 2013 fully 83 percent of marketers surveyed by Regalix Research said that a cross-channel marketing strategy is critical to the marketing function. Less than a year before that, research indicated that more than 70 percent of the public preferred cross-channel marketing. In short, cross-channel marketing is essential to digital marketing success. However, cross-channel marketing … [Read More…] How to Use Big Data in Your Cross-Channel Campaign