Marketing

If you haven’t begun a campaign to court influencers, then yesterday is the time to start. And if you are not certain exactly what an “influencer” is or where to find them, then this article is the first place to start. By the time you finish, you will have the information you need to establish … [Read More…] 5 Ways to Engage Influencers – Don’t Ask for Anything Until You Do

Marketing

In the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. Since then, we’ve seen the application of surveys evolve into traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI). Today, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys (CASI, CSAQ) are increasingly replaced by online surveys. We … [Read More…] How To Understand Your Target Audience Without Running Surveys

Marketing

Every marketer has different challenges to face! As marketers, though oftentimes we share the same goals, we have to face numerous problems of different kinds and degrees. While others are having trouble finding good resources, others may find a hard time finding the right technology for their operations. However, whatever the case, problems are meant … [Read More…] Top Modern Marketing Challenges and How to Overcome Them (with Free Templates)

Marketing

There are three things I’m obsessed with: my dog, marketing, and beauty products, for good reasons. The dog – who couldn’t love a friendly 5-pound fur ball? Marketing – everyone has their calling and marketing has been mine. Beauty products – which women (and some men) don’t love to feel pampered and pretty? Since I … [Read More…] 3 Things We Can Learn About Marketing from the Beauty Industry 

Tips For Increasing Integrated Marketing Performance

Marketing

Travel back to the 80’s, 90’s, or even the early 00’s, and the then-definition of Integrated Marketing would look entirely foreign. At a time when print and broadcast media dominated newsstands and airwaves alike, the furthest a marketing campaign had to stretch was ensuring your message found its way into the local newspaper, radio station … [Read More…] 11 Tips For Increasing Your Integrated Marketing Campaign Performance