Truly effective advertising is no easy task. But getting both message and media mix right can transform ROI. This means leveraging offline and online media to create a cohesive strategy that gets your brand message in front of consumers at multiple touchpoints.  Today’s path to purchase is more complex than ever before, with plenty of … [Read More…] How Offline and Online Media Can Work Together to Reach ROI Objectives →

The new General Data Protection Regulation (GDPR) decides how your business works together from May 2018. There are huge changes in transit. Your business should oversee, control and ensure individual information whether you work in B2C or B2B marketing. Here are some most asked questions by B2B Marketers after GDPR was implemented. Does the GDPR … [Read More…] Post GDPR How B2B Marketing is Changing →

The evolution of shopping Imagine you had to buy a coffee mug in 1978. Those were the days when you needed to call the shop in advance, to check whether they were open or they stocked your specific choice. You had to inquire before leaving your house if the shop was away from you. Yellowpages … [Read More…] Six Ways The AI will Impact Sales and Marketing in 2018 →

As nonprofit organizations leaders, we are charged with the not-so-simple responsibilities of changing the world, we are always constrained by limited resources, a finite number of hours in a day, tight budgets, and what seems to be an infinite number of tasks to be completed. Faced with these challenges, efficiency is always the name of … [Read More…] Digital Marketing Plan for Nonprofits →

Marketing is a diverse field to work in. As a marketing specialist, you can do different data-based researches, analysis of customers’ behavior, you can also sell and promote some products and businesses. But, marketing is not a skill that people are born with. In order to gain this skill, you need to study. The academic … [Read More…] Top 5 Marketing Strategies Students Should Incorporate in their Studies →

For most digital marketers and businesses who market online, the two most popular advertising platforms on the Internet, Google Ads & Facebook Ads, have long been regarded as fierce rivals. Advertisers the world over have often battled over which one is better for attracting visitors, garnering leads, and converting customers. The truth is that both … [Read More…] Facebook & Google Ad Auction Platforms Are Both Good but Which One is Better? →