Gamification, by definition, is when standard elements of gameplay, such as scoring points, winning rewards, and following a rule set, are applied to everyday situations, usually as a marketing strategy to create enjoyment from less interesting tasks. Gamification motivates people to engage with products or companies, or temporarily escape to an alternate reality. The list … [Read More…] 10 Suggestions for Incorporating Gamification into Your Marketing Strategy →

Mobile apps are not just an inevitable part of a smartphone, but also our lives. Google Play and App Store, help you in highlighting your app and bringing it in the notice of your target audience. If you are a mobile app developer and developed an app, you must also know how to market it. … [Read More…] Important Tips for Marketing Your Newly Developed Mobile App →

According to Salesforce’s “State of Marketing 2018” report, half of the high-performing companies are using marketing automation to boost their business operations. Forrester Research predicted in 2017 that marketing automation would grow from 11.4 billion dollars to 25.1 billion dollars annually. If that is true, then every organization needs to adopt this technology immediately, unless … [Read More…] How to Improve Sales and Marketing Efforts with Marketing Automation? →

Running a successful eCommerce business in 2019 means having a killer digital marketing strategy. Marketing is critical to growing your customer base, driving sales leads, and increasing revenue. The right eCommerce marketing strategies can help you to grow your business exponentially, and turn into a serious profit-making enterprise. In this article, we will look at … [Read More…] How To Create An eCommerce Digital Marketing Strategy in 2019 →

Truly effective advertising is no easy task. But getting both message and media mix right can transform ROI. This means leveraging offline and online media to create a cohesive strategy that gets your brand message in front of consumers at multiple touchpoints.  Today’s path to purchase is more complex than ever before, with plenty of … [Read More…] How Offline and Online Media Can Work Together to Reach ROI Objectives →

The new General Data Protection Regulation (GDPR) decides how your business works together from May 2018. There are huge changes in transit. Your business should oversee, control and ensure individual information whether you work in B2C or B2B marketing. Here are some most asked questions by B2B Marketers after GDPR was implemented. Does the GDPR … [Read More…] Post GDPR How B2B Marketing is Changing →