According to research, ten percent of programs witness lesser enrollment rates than the thresholds provided by institutions. Although this issue cuts across multiple institutions, those with poor representation on the digital space get the most impact. With trends in digital marketing getting even more sophisticated, service delivery and marketing analysis are improving throughout industries inclusive … [Read More…] The Importance of Digital Marketing for Educational Institutions →

Is video content marketing overhyped or are its merits real? While video marketing is a huge trend right now, blogging remains an evergreen content marketing format. As a marketer do you often get confused about where to invest the maximum time and resources? You’re not alone, with a plethora of content marketing formats and channels, focus does … [Read More…] Video Content vs Blog Content: Where to Invest Your Content Resources? →

Digital marketing is an unusual phrase because, if there isn’t a digital aspect to your marketing strategy in the modern era, then you’ve got some problems. So, in a sense, digital marketing is simply marketing. That being said, as we head through 2019, it is becoming increasingly clear how many more innovative and exciting digital … [Read More…] Fundamental Digital Marketing Practices For 2019 →

Modern marketing teams have a lot to consider when planning campaigns. They need to build eye-catching copy and creative that will disrupt consumers mid scroll to view their message. They must consider which channel to display their ad on, where it fits along the path to purchase, followed by a clear call-to-action and goal in … [Read More…] Why Agility is Key to Driving Campaign ROI →

Over the past several years, digital marketing has become the preferred method to reach consumers for a host of reasons. In Q1 of last year, US adults spent 3 hours and 48 minutes per day on computers, tablets, and smartphones. These popular devices give marketers the chance to reach audience members with highly targeted messaging … [Read More…] Overcoming the Challenges of Combining Offline and Online Media Strategies →

Great products sell themselves, is one of the most commonly quoted marketing myths. While quality is the cornerstone of every successful product, it’s marketing that spreads the word about it and makes it visible in a saturated marketplace packed with similar solutions. Nowadays, when competition in all fields is fiercer than ever, it’s hard to … [Read More…] How to Prepare a Marketing Audit to Shape Your Marketing Strategy →