For most digital marketers and businesses who market online, the two most popular advertising platforms on the Internet, Google Ads & Facebook Ads, have long been regarded as fierce rivals. Advertisers the world over have often battled over which one is better for attracting visitors, garnering leads, and converting customers. The truth is that both … [Read More…] Facebook & Google Ad Auction Platforms Are Both Good but Which One is Better? →

We are now half past 2018! Top companies have the habit of starting to plan for the next year right at this stage. If one has already initiated planning their marketing strategy and budget for 2019, they need to prepare themselves to answer questions regarding tactics to be adopted that would go best with the … [Read More…] The Ultimate List of Marketing Tactics to Implement in 2019 →

The blockchain is a technology that has blossomed at an incredible pace. When Bitcoin was launched, blockchain technology was restricted to cryptocurrencies. Today, more industries are exploring the benefits that come with this technology. Marketing is one of the industries that is benefiting massively from blockchain. This technology is solving major hiccups that have been … [Read More…] How Blockchain Can Boost Marketing Strategies →

In the ever-advancing world of today, every company is looking for the “Holy Grail” which can lead them to success. Among the various miracles which have helped revolutionize marketing techniques of the modern world, client data management could be the most important one. Types of Client Data Before addressing the various core benefits client data … [Read More…] How Client Data Proves To Be the Most Invaluable Marketing Tool →

Instagram is the world’s most trendy and fashionable photo-sharing app, giving marketers an opportunity to target users through this social media platform. As of June 2018, Instagram had reached 1 billion monthly active users, up from 800 million in September 2017. Many brands are using Instagram to engage users through their creative and thoughtful content. … [Read More…] Instagram Marketing: 5 Brilliant Examples to Learn from →

When Microsoft CEO Satya Nadella declared data science and analytics as the new driving factors of business for the near future, he wasn’t far from stating the obvious. For marketers looking for better opportunities, the know-how of how SEO works might not be the only skill they’d need to mention in their LinkedIn. When it … [Read More…] How Data Science is the Latest Skill Demand for Marketing →