Seven Reasons to Add Influencer Marketing To Your Business Strategy

Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to make your brand popular among the massive audience. Celebrities are considered to live in a glamorized … [Read More…] 7 Reasons to Add Influencer Marketing To Your Business Strategy

Small businesses are at a huge advantage when it comes to reaching target audiences in a more authentic way, as smaller brands can easily be perceived as more genuine and “human”. Large corporations have to invest hefty sums in their marketing campaigns to form this type of connection with potential customers. Still, reaching target audiences … [Read More…] Why Small Businesses Should Work With Micro-influencers