Typically, emails are viewed as a traditional means of communication in comparison to other digital advancements and trends such as social media, text messaging and mobile applications. However, the fact remains that email is still widely used by every tech-savvy person, which is why email marketing continues to be one of the most viable options … [Read More…] 7 Email Marketing Best Practices Your Small Business Needs for Its Growth

Email has to be one of the smartest technologies that have ever been developed on this planet. There is not a single business that can do without email technology. Clearly, there is no way you are getting around email technology. People are now using email to promote their brands and whatever their businesses have to … [Read More…] 7 Common Email Mistakes pointed out by Experts

When growing a web-based business, an extensive list of email subscribers is a vital tool in your arsenal. The idea of an email subscription used to be tarnished by its association with spam. This is no longer the case, although your efforts to court potential subscribers should carry an assurance that you won’t be spamming … [Read More…] 8 Surprisingly Straightforward Ways to Quickly Grow Your Email Subscribers

A lot has changed in the digital marketing landscape over the past few decades. Technology became more and more sophisticated and in turn, it changed the way brands and marketers communicate with consumers. But even amid all these technological evolution and changes, email marketing hasn’t lost its value; it only got updated to suit the … [Read More…] 3 Email Marketing Mistakes that can Kill Your Business

Proper segmentation of your email list is very important for the success of your marketing campaign. Each individual in your mailing list has their own expectations, problems, needs and interests. For example, people are usually at different levels when it comes to familiarity with your business or brand. While some might need more information about … [Read More…] How to Segment Your Email Marketing List

I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing more. Nothing less, it’s simple”. Except for me, it was anything but simple! And if you’ve have been struggling to … [Read More…] 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates