Email marketing was always an extremely profitable strategy but with influencers, it’s even better. What they do is unique – they connect with people on a deep, human level. This is something that brands can easily leverage. Users trust influencers and if for example, one of them is using a product or a service, people … [Read More…] How To Use Influencers to Improve Your Email Marketing Results

You may think you have your email marketing strategy down to a tee. However, there are plenty of brands still falling at the first hurdle and making simple mistakes. When you send out an email, you have one chance to impress that recipient and as most other businesses are doing the same thing, competition is … [Read More…] 7 Mistakes You’re Making With Email Marketing

Overview Many top mobile app development companies create amazing apps for your business. You know these apps are unique with huge user benefits. But at the end, you experience difficulty in your quest to reach customers. It becomes more worrying because you cannot connect with your existing app users. One of the important missing links … [Read More…] How To Integrate Your App With Email Marketing During Mobile App Development

Email marketing is definitely one of the best tools to remind clients of your business and even to sell something right away. Although marketers tend to invest more money into social media and paid search these days, the fact remains that email campaigns still have by far the biggest ROI percentage. However, email campaigns demand a … [Read More…] Email Marketing Blunders Which Make Your Clients Run Away

With every passing year, the way customers consume information is changing, and marketers need to employ improved and innovative techniques to grab their attention and keep them engaged. Marketers nowadays have been harnessing various tactics such as hyper-personalization, visually attractive design, improved segmentation, customer loyalty rewards and much more to give a better experience to … [Read More…] Embedding Video in Emails – Challenges and Workarounds

You’ve worked hard to produce great content and designed a stunning blog that provides an amazing user experience. You’ve added various opt-in forms and CTAs all over your blog hoping to turn your readers into subscribers. But it just doesn’t work. Why does it happen? It can be frustrating to invest in various opt-in tools … [Read More…] 7 Email Opt-In Mistakes To Avoid On Your Blog