Email marketing is without a doubt one of the most powerful digital marketing channels available to brands. With its 4,400% ROI, you can be sure that email marketing will do wonders for your brand’s revenue. As of the year 2018, email marketing has more than 3.8 billion users worldwide. Furthermore, 73% of consumers prefer email … [Read More…] How To Leverage Email Marketing Benchmarks For Your Brand

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If you’re like me, then you already know that email marketing still brings in the numbers to keep it a highly relevant marketing tool. Despite what some people think, email is still alive and thriving, thanks to the 3.8 billion email users that rely on it on a daily basis. So, if over half the planet … [Read More…] Here’s Why (and How) You Use Video to Power Up an Email Marketing Campaign!

Email Marketing - Strategies Students Should Incorporate in their Studies

Psychology is a very important and integral part of our life. Unfortunately, many of us have never realized just how powerful it can be in email marketing. Building a communication strategy includes not only advertising, social, and business tips. You have to know your customers’ needs to set tight relations with the audience. Read on … [Read More…] The Guide to Use Marketing Psychology in Your Email Campaign

Techniques to Design an Awesome Email Newsletter Template

Email marketing is one of the best forms of return on investment if compared with other forms of marketing. Although a majority of email newsletter templates are either deleted instantly or just ignored, email marketing still promises an effective communication with the readers. Building up a quality template and creating interesting content are two different … [Read More…] Techniques to Design an Awesome Email Newsletter Template

Email Marketing: Emerging Trends to Survive 2019 and Beyond - Feature Image

Email marketing is alive and well coming into the last year of the decade. In fact, it’s set to become bigger and better. If you implement the right methods in your marketing strategy, establishing this channel as still one of the most effective tools a marketer can have at his or her disposal. When it … [Read More…] Email Marketing: Emerging Trends to Survive 2019 and Beyond

The Essentials of When & Why to Do Email Marketing Automation

Email marketing is an exciting thing to learn and use. When you start growing your business, you eventually understand that working directly with each customer is no longer an option. This applies to the situations when you have to send an email to a certain group of users depending on their behavior on your website. … [Read More…] The Essentials of When & Why to Do Email Marketing Automation