Psychology is a very important and integral part of our life. Unfortunately, many of us have never realized just how powerful it can be in email marketing. Building a communication strategy includes not only advertising, social, and business tips. You have to know your customers’ needs to set tight relations with the audience. Read on … [Read More…] The Guide to Use Marketing Psychology in Your Email Campaign →

Email marketing is one of the best forms of return on investment if compared with other forms of marketing. Although a majority of email newsletter templates are either deleted instantly or just ignored, email marketing still promises an effective communication with the readers. Building up a quality template and creating interesting content are two different … [Read More…] Techniques to Design an Awesome Email Newsletter Template →

Email marketing is alive and well coming into the last year of the decade. In fact, it’s set to become bigger and better. If you implement the right methods in your marketing strategy, establishing this channel as still one of the most effective tools a marketer can have at his or her disposal. When it … [Read More…] Email Marketing: Emerging Trends to Survive 2019 and Beyond →

Email marketing is an exciting thing to learn and use. When you start growing your business, you eventually understand that working directly with each customer is no longer an option. This applies to the situations when you have to send an email to a certain group of users depending on their behavior on your website. … [Read More…] The Essentials of When & Why to Do Email Marketing Automation →

As the famous adage goes, “Rumors of the demise of email marketing are grossly exaggerated.” When you consider that 2.5 billion people use email on a daily basis, it’s not a matter of email being dead. It’s a matter of how businesses are using email for their marketing purposes. And there’s the rub. Consumers access … [Read More…] Which Mistakes Should Be Avoided For Successful Email Marketing →

Email marketing was always an extremely profitable strategy but with influencers, it’s even better. What they do is unique – they connect with people on a deep, human level. This is something that brands can easily leverage. Users trust influencers and if for example, one of them is using a product or a service, people … [Read More…] How To Use Influencers to Improve Your Email Marketing Results →