10 Most Critical Content Marketing Metrics You Should Measure to Beef up Your Marketing Campaign

For quite a while content marketing has become a key to cultivate the relationship between businesses and their audience, which increases brand awareness as well as steadfast customer loyalty. Creating engaging content allows you to position yourself as a thought leader and a trusted authority within your niche. A high-quality content provides a valuable insight … [Read More…] 10 Most Critical Content Marketing Metrics You Should Measure to Beef up Your Marketing Campaign

How To Avoid Four of The Biggest Content Marketing Mistakes We See

As a content marketing agency, we see the good, the bad and the ugly when it comes to content strategy. Some companies come to us because they’ve made incredible strides with their content marketing efforts and want to take it to the next level — others have failed to gain much traction at all and … [Read More…] How To Avoid Four of The Biggest Content Marketing Mistakes We See

5 Tips for Small Businesses to Create Engaging Content

I have said it once, I have said it twice, I will say it again, “content is the most powerful weapon that you can wield.” Through content you can increase sales, boost your SERP rankings, increase brand awareness, convince people to subscribe, there are countless other things that content is capable of. You just have … [Read More…] 5 Tips for Small Businesses to Create Engaging Content

As humans, we’re psychologically programmed to follow the crowd. We naturally look up to others for cues; for guidance; for leadership. And that’s exactly why blogger outreach is so important in digital marketing. ‘Influencers’ have power. They act as digital leaders, helping others to discover new brands, new products, and even new ideas. They influence not … [Read More…] Prerequisites for A Successful Blogger Outreach Campaign

The content marketing landscape has seen its fair share of trends championed by industry insiders come and go. However, the potential of using motion graphics in brand film is one trend that has certainly held its own. In many ways, motion graphics can be seen as video marketing’s answer to infographics. But they’re so much … [Read More…] Why You Should Be Using Motion Graphics in Your Content Marketing

Perhaps one of the most talked about fields in computer science today is that of artificial intelligence. Whether in cliché eighties movies, depicting the violent overthrow of man by machine, or in our modern political climate, where elected officials debate the qualms of AI and unemployment, the subject is ever present. However, what is often … [Read More…] Artificial Intelligence’s Effect on Content Creation: A Complex and Exciting Field