Although outsourcing can provide content for your company blog, it is wise to utilize the specific skills and insider knowledge of existing employees. These are…
If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this…
Having a blog gives you control over the top of your sales funnel. It allows the site to give a complete summary to both Google…
If you create great content but do nothing to promote it, then you waste your time and money, unless it is your hobby and you…
We all grew up listening to ‘once upon a time……happily ever after’ kind of stories. Regardless of what the story was, we would be sucked…
Blogs have become an essential aspect of any successful business marketing plan or strategy. They have changed the way we communicate and share information. And…
I was recently interviewed by Media Shower as part of their Expert Interview Program. The topic was business blogging and how it helps companies (or…
As I mentioned in the post about blog promotion strategies, each blog post is a mini-campaign. With this infographic, you can see 24 different ways…
Blog posts are not just “content” to fill your blog. To really be successful with your blog, treat each post like a mini-campaign. You’ve already…
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a…
When we go through the effort of creating a new blog post, we want to make sure that the world can find it. In order…