Branding

Getting your brand to stick, like a song in someone’s head, is especially difficult in the evolving world of marketing. According to Base Creative brand strategist Rod Parkes,   “The brand owner can no longer dictate the meaning of the brand – the customer defines this, and today’s customers cannot be so easily told what … [Read More…] Brand Activation: 7 Steps to A Winning Campaign

Branding

I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord with me:   “Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers.”   Yes … [Read More…] How To Build An Exceptional Employer Brand