A brand identity is what sets you apart from every other business on the planet. It is where you convey core values, style, and unique selling proposition. The first impression of your brand identity is largely dependent on the design work of your digital assets. However, just like in many other aspects of life, looks … [Read More…] 4 Strategic Writing Tips for Developing a Brand Identity →

Loyalty is something that every brand or company would want to attain when it comes to their relationship with their customers. Nowadays, it is not enough to present the next marketing campaign to catch the attention of the clients. That’s one thing to the equation, but brands need to do more to make sure that … [Read More…] Talking About Loyalty: What Takeaways Can Brands Learn From Amazon? →

A logo represents the brand’s identity and trademark. And as such, with every redesigning scheme, the brand is disengaging from its mass followers who flock to different social media platforms just to broadcast their disapproval. The act of redesigning a logo is a process of giving a new life to the company’s brand identity. The … [Read More…] 10 Brands Who Explained The Changing of Their Logo in a Dumb Way →

Personal branding is crucial in establishing what differentiates you from the other players in your field. It highlights what your strengths are, and what defines you as an influencer and as a brand. It helps you craft a strategy to create high quality content that adds value and is personalized according to the image you … [Read More…] 15 Personal Branding Tips for the Aspiring Blogger →

Establishing a brand image is a difficult challenge. The first step for any aspiring business is to determine what their values are and how they will portray them. With all of the discussion about climate change, many brands are looking to decrease their environmental impact and appeal to eco-minded consumers. But there are also brands … [Read More…] Establishing an Eco-friendly Brand in Every Aspect of a New Business →

What is a Brand? Much more than a collection of marketing choices, brands comprise, brand names, brand marks, trademarks, and trade names. The power of branding rests in the perceptions, emotions and attitudes that consumers form towards a brand. Consumers’ feelings toward a brand and their experiences with the brands, in addition to a brand’s … [Read More…] 8 Strategies for Maximizing Brand Equity →