The fear of getting failed and the higher level of competition make most of the businesses realize the need of changing their operational directions, marketing…
A brand identity is what sets you apart from every other business on the planet. It is where you convey core values, style, and unique…
Loyalty is something that every brand or company would want to attain when it comes to their relationship with their customers. Nowadays, it is not…
A logo represents the brand’s identity and trademark. And as such, with every redesigning scheme, the brand is disengaging from its mass followers who flock…
Personal branding is crucial in establishing what differentiates you from the other players in your field. It highlights what your strengths are, and what defines…
Establishing a brand image is a difficult challenge. The first step for any aspiring business is to determine what their values are and how they…
What is a Brand? Much more than a collection of marketing choices, brands comprise, brand names, brand marks, trademarks, and trade names. The power of…
Getting your brand to stick, like a song in someone’s head, is especially difficult in the evolving world of marketing. According to Base Creative brand…
I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord…