Branding

A brand represents the promise that your company makes to your valuable customers. So, it is imperative that you build it thoughtfully and consciously. A successful brand can never be established by simply uploading a startling logo and writing a few catchy lines on social media platforms. It requires investing a lot of time and … [Read More…] Avoiding Branding Mistakes That Could Be The Final Nail In The Coffin

Branding

The fear of getting failed and the higher level of competition make most of the businesses realize the need of changing their operational directions, marketing funnels, and sometimes, the complete overhaul of their brand image. Not the new idea but it’s an evergreen theory – solidifying your brand defines who you are and conveys your … [Read More…] Mastering the Art of Pressing the Right Branding Gear

Branding

A brand identity is what sets you apart from every other business on the planet. It is where you convey core values, style, and unique selling proposition. The first impression of your brand identity is largely dependent on the design work of your digital assets. However, just like in many other aspects of life, looks … [Read More…] 4 Strategic Writing Tips for Developing a Brand Identity

Branding

Loyalty is something that every brand or company would want to attain when it comes to their relationship with their customers. Nowadays, it is not enough to present the next marketing campaign to catch the attention of the clients. That’s one thing to the equation, but brands need to do more to make sure that … [Read More…] Talking About Loyalty: What Takeaways Can Brands Learn From Amazon?

Branding

A logo represents the brand’s identity and trademark. And as such, with every redesigning scheme, the brand is disengaging from its mass followers who flock to different social media platforms just to broadcast their disapproval. The act of redesigning a logo is a process of giving a new life to the company’s brand identity. The … [Read More…] 10 Brands Who Explained The Changing of Their Logo in a Dumb Way

Branding

Personal branding is crucial in establishing what differentiates you from the other players in your field. It highlights what your strengths are, and what defines you as an influencer and as a brand. It helps you craft a strategy to create high quality content that adds value and is personalized according to the image you … [Read More…] 15 Personal Branding Tips for the Aspiring Blogger