Branding

You may have heard the old saying “fake it till you make it”, but do you know that it holds true for businesses too? If your new online business is having a hard time gaining traction, then there is no harm in taking the presentation up a notch so that it looks way bigger and … [Read More…] How to Make Your Online Business Look Bigger Than It Really is

Branding

Building your own brand is no walk in the park especially when you’re still pinning down how you can effectively position it in an ever-aggressive market. We understand your pain-points: aside from pushing for the right budget allocation to fund your marketing campaigns or adopting the latest content marketing technologies to help you reach potential … [Read More…] 7 Steps in Creating a Brand Positioning Strategy

Branding

For content marketers looking to spread the reach of their brand over new digital platforms and social media, engagement is the name of the game. In fact Simply Measured’s latest State of Social Marketing Report found that engagement metrics like Likes, Comments and Shares were the considered the harbinger of success by over 58% marketers, … [Read More…] 3 Ways to Grow Organic Engagement for Your Brand

Branding

A brand represents the promise that your company makes to your valuable customers. So, it is imperative that you build it thoughtfully and consciously. A successful brand can never be established by simply uploading a startling logo and writing a few catchy lines on social media platforms. It requires investing a lot of time and … [Read More…] Avoiding Branding Mistakes That Could Be The Final Nail In The Coffin

Branding

The fear of getting failed and the higher level of competition make most of the businesses realize the need of changing their operational directions, marketing funnels, and sometimes, the complete overhaul of their brand image. Not the new idea but it’s an evergreen theory – solidifying your brand defines who you are and conveys your … [Read More…] Mastering the Art of Pressing the Right Branding Gear