Today’s post is from Daniel Lummis, A Marketing Consultant at Bladon WA. The corporate identity is a powerful concept. It encompasses all of the internal beliefs and external details that set your company apart from everyone else on the market. It is the primary basis behind all of the company’s major decisions. It is the guiding … [Read More…] How To Make A Strong Corporate Identity For Your Company →

One of the great things about marketing is that it is, by and large, cyclical in nature. At some point, everything old becomes evergreen again. This is something we’re experiencing right now, as marketers in all industries attempt to battle information overload by not necessarily doubling down on the modern-day digital trends but returning to … [Read More…] It Is High Time We Revive the Art of Creating Flyers →

You may have heard the old saying “fake it till you make it”, but do you know that it holds true for businesses too? If your new online business is having a hard time gaining traction, then there is no harm in taking the presentation up a notch so that it looks way bigger and … [Read More…] How to Make Your Online Business Look Bigger Than It Really is →

Building your own brand is no walk in the park especially when you’re still pinning down how you can effectively position it in an ever-aggressive market. We understand your pain-points: aside from pushing for the right budget allocation to fund your marketing campaigns or adopting the latest content marketing technologies to help you reach potential … [Read More…] 7 Steps in Creating a Brand Positioning Strategy →

Just having a brand is not enough. You need to make your brand grow, succeed and even become a household name. That is the need for marketing. This keeps pushing your brand to new clients and people whom you would like to reach. You only have to use the right marketing strategy to reach the … [Read More…] Top 10 Brand Awareness Tactics to Employ in 2018 →

For content marketers looking to spread the reach of their brand over new digital platforms and social media, engagement is the name of the game. In fact Simply Measured’s latest State of Social Marketing Report found that engagement metrics like Likes, Comments and Shares were the considered the harbinger of success by over 58% marketers, … [Read More…] 3 Ways to Grow Organic Engagement for Your Brand →