In the world of commerce, the brand holds the identity and reputation of a business or company. Having a reputable brand significantly raises the odds of success and popularity of the product. Cultivating public awareness of a product enables the continuous growth of sales and revenue, and keeps the business going until the time … [Read More…] How to Increase Brand Awareness Using Simple Ways (Infographic) →

Many startup owners and entrepreneurs always have a stigma that only big companies like McDonald’s and Disney can do branding. That’s not right. “It costs a lot of money,” they believe. But that is not entirely right. Good branding is for everybody, and it doesn’t mean that it’s expensive. Especially in the digital age, there … [Read More…] 11 Branding Strategies Helpful For Small Businesses →

Content marketing is now standard practice, with 91% of B2B and 86% of B2C marketers citing it as a key strategy. Unfortunately, whilst most organizations appreciate the enormous potential of content marketing, many don’t understand how to put together a sound content creation strategy that helps them build a recognizable brand.  The Role of Strong … [Read More…] How to Guide: Building a Brand through Content Creation →

Instagram continues to be one of the most important social media networks that are being used as a marketing channel. With as much as 500 million active daily users among its over 800 million total users, Instagram indeed is a giant in the realms of social media, and can truly be a useful platform when … [Read More…] How Instagram Stories Can Play a Vital Role in Promoting your Brand to Your Customers →

Today’s post is from Daniel Lummis, A Marketing Consultant at Bladon WA. The corporate identity is a powerful concept. It encompasses all of the internal beliefs and external details that set your company apart from everyone else on the market. It is the primary basis behind all of the company’s major decisions. It is the guiding … [Read More…] How To Make A Strong Corporate Identity For Your Company →

One of the great things about marketing is that it is, by and large, cyclical in nature. At some point, everything old becomes evergreen again. This is something we’re experiencing right now, as marketers in all industries attempt to battle information overload by not necessarily doubling down on the modern-day digital trends but returning to … [Read More…] It Is High Time We Revive the Art of Creating Flyers →