Content marketing is now standard practice, with 91% of B2B and 86% of B2C marketers citing it as a key strategy. Unfortunately, whilst most organizations appreciate the enormous potential of content marketing, many don’t understand how to put together a sound content creation strategy that helps them build a recognizable brand.  The Role of Strong … [Read More…] How to Guide: Building a Brand through Content Creation →

Instagram continues to be one of the most important social media networks that are being used as a marketing channel. With as much as 500 million active daily users among its over 800 million total users, Instagram indeed is a giant in the realms of social media, and can truly be a useful platform when … [Read More…] How Instagram Stories Can Play a Vital Role in Promoting your Brand to Your Customers →

Today’s post is from Daniel Lummis, A Marketing Consultant at Bladon WA. The corporate identity is a powerful concept. It encompasses all of the internal beliefs and external details that set your company apart from everyone else on the market. It is the primary basis behind all of the company’s major decisions. It is the guiding … [Read More…] How To Make A Strong Corporate Identity For Your Company →

One of the great things about marketing is that it is, by and large, cyclical in nature. At some point, everything old becomes evergreen again. This is something we’re experiencing right now, as marketers in all industries attempt to battle information overload by not necessarily doubling down on the modern-day digital trends but returning to … [Read More…] It Is High Time We Revive the Art of Creating Flyers →

You may have heard the old saying “fake it till you make it”, but do you know that it holds true for businesses too? If your new online business is having a hard time gaining traction, then there is no harm in taking the presentation up a notch so that it looks way bigger and … [Read More…] How to Make Your Online Business Look Bigger Than It Really is →

Building your own brand is no walk in the park especially when you’re still pinning down how you can effectively position it in an ever-aggressive market. We understand your pain-points: aside from pushing for the right budget allocation to fund your marketing campaigns or adopting the latest content marketing technologies to help you reach potential … [Read More…] 7 Steps in Creating a Brand Positioning Strategy →