How focused are you on your content development and marketing strategies? We understand that as entrepreneurs, you already have so many core tasks to perform that putting in time or effort in digital marketing seems hard. But if your content is of poor quality or not related to your target audience, you don’t build enough visibility, hurting lead generation and conversions.
What’s a possible solution? Hiring web copywriters and ghostwriters for the task. Obviously, there are costs involved, but you get all the credit for the content that they produce on your behalf.
A ghostwriter writes content for your business, but they do it under your name. They write blogs, e-books, web copies and anything else that you ask them to, and you pay them for their work. You completely own the content that they create, and once you’ve paid them, ghostwriters can’t use that content in any way whatsoever.
If deemed necessary, you can ask them to sign a non-disclosure agreement as many other businesses already do. This disallows them to share any kind of information related to your business and to remain anonymous throughout.
Though ghostwriters can create any content, they are usually hired for e-books, novels, and autobiographies. Many businesses also avail their services for producing onsite content, guest posts, and social media marketing.
What’s in it for You?
You Save Time
Ghostwriters are huge time savers for business owners and entrepreneurs. They handle all writing and content development tasks, helping you increase brand awareness and building your online presence. This gives you more time to manage the core aspects of your business.
You Have Access to Every Content Format!
Ghostwriters can produce a variety of content, be it email, blogs, e-books, web pages, whitepapers and case studies. Variety and diversity in content can help you build credibility faster, forcing your targeted audience to take notice. As you provide them with different content types, with the ghostwriter’s help, of course, potential leads move down the sales funnel more rapidly and are more likely to be turned into paying customers.
They Are Maestros
How much do you know about content marketing? What ensures that leads do convert? How can you improve your SERPs rankings? Yes, we all know the basics, but they aren’t enough when you want to step ahead in the race. Ghostwriters are professionals and know a lot more content marketing than you do. You may be good, but they are even better. Having already worked with businesses similar to yours, they know exactly what would work and what wouldn’t.
So they can produce exceptional quality content for you that would not only make your target audience but also keep them engaged and thirsty for more.
They are Well Versed In SEO
SEO is the backbone of digital marketing. So much of what you do in the online world links back to improving SEO ranks. Ghostwriters are aware of this and develop content with SEO in mind. They know that keywords and backlinks alone don’t guarantee ranks; the content has to be original, valuable and of appropriate length. Plus, the content must be shared across multiple mediums, not just limited to a blog. Ghostwriters take care of all of this and devise a content marketing strategy that also helps you meet your SEO goals.
You Enjoy Authentic Content
Ghostwriters work with you closely and ensure that all the content that they produce for you is conveying the same message, authentic, and original.
You Enjoy Quick Turnaround Times
While you may be caught up in a myriad of tasks, the main duty of a blog and e-book ghostwriter is to write content for clients they are working with. They are completely focused and can produce quality work within the timeframes that you require. While you may find it tedious to draft a 200-page e-book or post something on your blog daily, ghostwriters can manage it quite well.
You Get to Work with an ‘Ideas Assistant’
Got some ideas? Great! Share it with the ghostwriter, and they’ll provide you feedback. In fact, they can even review the performance of your current content and help you make adjustments accordingly. As technical as your products may be, ghostwriters can explain it in fairly simple terms, helping your audience gain a better understanding of your business.
You Get All the Credit
Ghostwriters produce all content under your name, and you have complete ownership rights. Once the contract has been executed, ghostwriters cannot claim the content in any way whatsoever.
Establishing a Partnership
Even though the term sounds this way, ghostwriters aren’t out of this world, and no, they don’t have to be writers you’ve never met. Most of them are a regular blog and web copywriters employed at marketing agencies. Reach out to such companies, and they’ll manage your content for you.
Web copywriters and content marketers first understand your businesses thoroughly and then establish a personal relationship with you. While they do ensure that your content is diverse, they maintain consistency in terms of your brand values.
But for this arrangement to work effectively, you must communicate exactly what you want. Share your needs in details, and they’ll be able to meet them.
What about the Costs?
The overall costs incurred when working with ghostwriters depends on a number of factors, but the content type and length are most important. A 500-word blog would cost less than a 200-page e-book. Web content is pricier, and so the costs would be higher.
Content complexity, order urgency and the ghostwriter’s experience also affect prices,
If you often face trouble managing your online content and experience delays in publications, consider hiring ghostwriting services.
About The Author: Dave Brown is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, web design and development, SEO, and web copywriting services to small and mid-sized businesses. With more than a decade of experience and over 60,000 completed projects to their credit, they enjoy the trust of hundreds of regular customers from all industries and parts of the world.
Image Credit: https://www.searchenginejournal.com/why-hire-a-ghostwriter/253219/.