The rapid transition to extensive use of digital tools and subscription software, also known as digital transformation, is a challenge for countless businesses today.
As this so-called digital revolution erupted, companies purchased new software, digital tools, and subscriptions in the hopes of improving their employee productivity and business performance.
But most failed at meeting those expectations. While digital transformation has been welcomed by almost everyone, many businesses have failed at correctly adopting digital technology and making the most of it.
Part of the problem arises from the simple fact that several business leaders still don’t understand what digital adoption really is. It’s one thing to download a tool that will help boost your productivity or task management, and it’s entirely another thing to use all the features offered by that tool so you can maximize your business output.
To appreciate the significance of digital adoption for your business, you must first understand what it actually is.
What is Digital Adoption?
When everyone in a company starts using the digital tools available to them to their fullest capability, you can say that digital adoption is successful.
Consider a common household analogy of failed digital adoption: you gift the latest iPhone to your father as a birthday gift. All he uses it for is to call people, exchange texts, and occasionally browse social media. The best features such as the camera are hardly used, if ever.
The iPhone’s latest and greatest advanced features are wasted on him. Why he doesn’t make the most of his phone doesn’t really matter. It could be because he doesn’t know how, or because he doesn’t want to/feel the need to. The reason is irrelevant.
The bottom line is that he hasn’t achieved true digital adoption. Now, if he was an employee and the iPhone an enterprise software, his company would not be getting the best possible ROI from the technology.
In today’s connected digital workplaces, the state of digital adoption influences the whole company’s performance.
Importance of Digital Adoption for Your Business
Digital adoption affects both internal and customer-related activities. It can help your company be more efficient and result in greater profits and productivity. In fact, data from Forbes shows that startups using a digital-first strategy grow their revenue by a whopping 34%.
To illustrate just how bad poor digital adoption can be for your business, here’s a hypothetical nightmare scenario of poor digital adoption:
Say a company called “BProductive” purchases the latest suite of enterprise software. The IT staff installs it and the employees are informed. Maybe they are given a manual or even some formal training on how to use the new piece of software.
It takes months to roll out the training in all offices across the globe. The manual itself is long and complicated, and so, of no use. The employees that do read it can’t digest all the information and have to keep it with them to remind themselves how to perform tasks. The IT helpdesk is swamped with queries.
Just the next year, a major update is released that could be extremely beneficial to BProductive. The training, learning, and adoption cycle begins all over again.
More and more money is squandered and valuable employee time is wasted. Many employees become disgruntled. Productivity and performance go down the toilet. Top talent quits and joins competing startups.
Oh, the irony!
At no point in that rather traumatic example was digital adoption reached. Sure, cutting edge technology was introduced in the company. But some serious execution difficulties prevented the technology from being used properly, thus turning it from an asset to a liability.
The goal of digital adoption platform is to expedite the time to competency for users of new digital tools.
Now, let’s talk about customer-centric activities. In a world of endless options and purchasing power, businesses must keep customers content by focusing on providing outstanding user experience.
If your website or app isn’t adopted effectively by your clients, their experience won’t be exceptional and it won’t take long for them to ditch your business. Bad experience results in a bad reputation and ultimately, poor sales.
Digital adoption is the key to a more efficient future. Businesses currently undergoing digital transformation must prioritize digital adoption and allot budget to it. Put simply, it’s the single biggest factor that turns enterprise technology into profitable assets.
While achieving complete digital adoption of your business isn’t always easy, it will play a pivotal role in ensuring your long-term success. From managing remote teams and automating internal processes to enhancing the customer experience, true digital adoption will help you and your team become more productive than ever before.
By understanding and embracing digital adoption — and encouraging your team to do the same — you will be on track for greater profitability in the coming new decade and beyond.