If you’re a digital marketer, you’re probably acquainted with the notion of SEO. And if you know about SEO, then you’re also aware of how important it is to make your website or mobile application SEO-friendly so that Google Baba always showers his highest favors and honors on you (we’re talking about SEO ranking, duh!).
Thankfully, SEO-optimization has become easy, since there are so many helpful tools that take digital marketing to a whole other level. And the best part is that they are FREE! Sounds even better now, doesn’t it?
However, you should know that not all free tools are worth your time (remember the saying, all that glitters is not gold?). So, how will you know which SEO tools you should be investing in?
This guide will tell you exactly which tools you should look out for!
Web Analytics and SEO Optimization Tools
First, a big shout out to all those who’re already using this gem of a tool, and as for those of you who are not, there’s only one question to ask — WHY AREN’T YOU?
When it comes to tracking your business metrics and understanding your customers, there’s no tool better than Google Analytics to provide you with all the necessary insights. It is your one-stop-shop to analyze and manage your business data, all in one place. Integrated with high-end ML capabilities and Google’s own advertising and publisher tools, Google Analytics helps you track visitors and see how people are interacting with your websites/apps, identify the users that hold high revenue potential, and use data-driven insights to target the right customers, among many other things. Some of the most commendable features of Google Analytics are Analytics Intelligence, Reporting, Data Analysis and Visualization, Data Collection and Management, and Data Activation.
Furthermore, Google Analytics comes with advanced infrastructure and built-in tech support that facilitates the delivery of accurate and secure data across all your channels to ensure that the insights generated are correct and relevant to your business.
Another incredible tool from Google, Google Webmaster Tools (GWT) is a complete toolkit that makes sure you are found on the Web. In fact, “search” and “optimization” make up the core of GWT.
This SEO optimization solution helps you track and evaluate your site’s performance in search results and rankings. One glance at GWT dashboards and you’ll know how well your site is performing and what are the things that need improvement. Another very helpful aspect of GWT is that it provides you with link data that helps you to avoid toxic backlinks, thus, maintaining your site’s and content relevancy.
Here are some other things that GWT can help you with:
- It helps to identify the most popular search queries that put your website on Google’s search results.
- It shows you the sites that are linking to your website.
- It helps you to curate your content in a way that offers an enriched visual experience to the users.
- It helps detect and remove malware/spam issues, thereby, keeping your site running smoothly.
- It allows Google to crawl your content (old and new) and eliminate any content that you don’t want your audience to see.
Bottom line: If you want your site to be SEO-optimized, you have to use Google Analytics and Google Webmaster Tools simultaneously.
Built and designed by Neil Patel, the Marketing Guru, QuickSprout Website Analyzer is an all-comprehensive website analyzing tool that will give you a detailed analysis of your site in a matter of minutes.
You just enter your site’s URL in the search bar and Quicksprout will analyze and check the performance of your site on all the main categories that impact and influence your site’s search rankings.
Another major plus point of this website analyzing tool is that it tracks social signals from all the social media giants such as Twitter, Facebook, Instagram, Pinterest, and so on. Thus, Quicksprout allows you to keep track of how well your social media strategies are doing.
Woorank is an excellent website and SEO analysis tool that you can use to monitor your marketing data in order to improve your website traffic, search rankings, conversion rates, leads, and much more. Just like Quicksprout, Woorank also allows to run the URL of any website and provides accurate results in no time. The best part — it allows you to check the progress and performance of your site in real-time!
With features like in-depth reviews, competitive analysis, marketing checklist, site crawl analysis, and its very own keyword tools, Woorank is undoubtedly one of the best SEO analysis tools you can find.
Technical SEO issues bugging you? Get Screaming Frog!
Added bonus: Screaming Frog also lets you scan and detect duplicate content! As you already know how Google detects plagiarized and duplicate content, Screaming Frog makes it easier for you to avoid it like a pro!
Keyword Optimization Tools
Seems like Google rules all, right?
If there’s one thing that’s is a serious deal in SEO, it is keywords. And Google Keyword Planner (formerly known as Keyword Tool), is the best way to research and find the most popular and relevant keywords.
So, how does it work? You enter a keyword or a group of keywords in the search bar and Google Keyword Planner will display before you a complete list of helpful stats to hone your SEO strategy including monthly search volume, competition, and suggested terms too! You can then choose which words you wish to add to your plan and set a budget for the keywords you’d like to add to your marketing/ads campaign.
The biggest benefit of using Google Keyword Planner is that it allows you to reach the right customers by using a targeted and specific set of keywords for different customer segments.
One of the best keyword tools in the market, Keywordtool.io can generate up to 759 keyword suggestions along with some excellent longtailed keywords and phrases. It allows you to curate your search with helpful filters such as location, language, and Google country domain.
Apart from keyword suggestions, Keywordtool.io also provides you with ideas that are trending on YouTube, Bing, Amazon, and so on.
The only disadvantage of this tool is that you require a ‘Pro’ account to access all the features available. With the Pro version, Keywordtool.io allows you to export your keyword data on to a spreadsheet for further analysis. And if you create a master spreadsheet with this tool and combine it with the Google Keyword Planner, needless to say, you’ll see before you all-comprehensive data including metrics like monthly global/local searches, average CPC, competitiveness, monthly traffic volume, search position, and much more.
While most keyword research tools function in a similar way (you enter a keyword and it will display a list of keywords and relevant suggestions), Seed Keywords does something different.
Instead of researching for keywords, you approach your customers and ask them how they would search for you on the Web through the ‘Submit Query’ feature.
When you get the results, you can now perform a Google search for the keywords given to you by your customers. This is a quick and foolproof way to search for keywords (plus, you get to actively interact with your customers — and that’s unbeatable!).
Content Marketing Tools
If you’re looking for the content marketing and analyzing tool, your search ends with BuzzSumo!
This resourceful tool allows you to not only analyze and identify what content platforms will suit you best, but it also helps you amp up your content game by analyzing trending topics and your competitors. For instance, you can access helpful insights to find out what kind of content is trending across social media platforms and curate your content accordingly. The competitive analysis feature allows you to track the content of your competitors and compare/contrast their results with your progress and performance. A great feature of BuzzSumo is that it alerts you every time your competitors post new content, thus, helping you stay updated always!
Furthermore, BuzzSumo helps you seek out the hottest influencers in and around your area, browse through their content and carve out influencer outreach plans for you. No wonder BuzzSumo is a favorite tool of industry giants like Expedia, HubSpot, IBM, Symantec, and National Geographic, to name just a few!
Evernote is the one tool you need to keep all your ideas organized in one place. While scribbling ideas onto paper is great, you never know when you might end up losing it — and then you’ll be back to square one again. Use Evernote instead to brainstorm for your site’s content.
The best part — Evernote is available for all devices (mobiles, PCs, Laptops). It allows you to collaborate with your team members and share your ideas with one another so that you’re always in sync with your team. Once you save anything on Evernote, you can access it from anywhere and on any device, be it your smartphone or your PC. Evernote also allows you to add images, annotations, and browse through web pages and PDF files.
Evernote takes organizing and collaborating to a whole other level!
If you think content marketing is just about creating great content, you’re lagging behind in the game, my friend! Today, content marketing is not limited to creating good content but also to measure your online influence, that is, how many people are interacting with your content. Seeking out online influencers and connecting with them is crucial for a successful content marketing strategy. And Kred is the perfect tool for this.
Kred browses through social media platforms such as Facebook, Twitter, LinkedIn, among others, and measures your online influence by analyzing the activities on these platforms. This is extremely beneficial for discovering influencers who can help you to boost your online presence. As your online credibility begins to scale high, your content visibility also increases which further boosts your content engagement factor.
So, here are eleven tools to amp up your SEO and marketing game. The key to successful digital marketing is to identify the right tools for your business and master them. As you begin to leverage these tools to their full potential, you will get concrete results which will help you can scale your business to new heights of success!
About The Author: Unhappy with the concept of 5 working days a week, Mayank Gulati started his own Marketing Communications firm, ContentNinja. He now works 7 days a week with clients like Oxford Press, Times Internet, Hostgator, and more. Connect with him on LinkedIn and Twitter.