How to Optimize Your E-Commerce Product Listing Page for Better UX


In e-commerce, a product listing page, or PLP, is where you land when you select a product category or perform an internal search in your e-commerce storefront.

This page is a crucial part of your buyer’s journey as it is the chief interface between your products and the shoppers. It is your online store’s virtual “catalog” ─ it showcases all your products of a particular category or when the shopper has requested for something particular using the search box.

And so, it is vital to get the PLP right as it directly impacts your store’s conversion rates and overall success. Now, there are various elements that together constitute a good-looking and high-converting product listing page. Check out the infographic below by AutoClipping that neatly describes how to optimize those different elements for maximum sales.