The internet is the primary place where people are most of the time. As of recent statistics, there are billions of people using the internet at any given moment. People are engaged in all parts of the internet, including websites and social media platforms. Nearly every single individual has one or even several social media profiles. It is only logical for businesses and brands to do their advertising on these social media platforms. It’s been estimated that people check on social media at least 30 minutes daily.
However, due to the intense presence of crowds and other businesses on social competition may be so tough that in the end, it may not be worth it. There is going to be intense competition for the keywords and the audiences you are trying to target. Successful entrepreneurs are savvy and know they shouldn’t be putting all their eggs in one basket. There are plenty of ways to be creative and explore marketing alternatives beyond the usual digital marketing platforms.
1. Content Marketing
Effective content marketing gives benefits in so many ways. If people only knew the great return of investing in great content, they would do it. For one thing, consistently churning out great content establishes you as an authority on a subject. You not only establish your authority over a topic you establish your authority over a search term.
The key is to build value-driven content on your platforms such as your blog, website or social media page. But first, you need to choose a specific niche and adjust your marketing strategy according to your needs – whether you are doing pediatric or dental SEO. Strive to build your credibility by educating and empowering readers which will also help with your on-site SEO. You should try and reach out to a mass audience by syndicating content to media outlets and writing guest posts on other blogs that relate to your audience and blog. You should keep in mind that you should only write content that is relevant and worth people’s time and attention. Don’t be self-promotional or self-congratulatory.
2. B2B Sales or Business to Business
When launching your products and services it is so easy to get caught up with marketing to consumers but there is a market that you can be tapping into which are other businesses. Other businesses are also potential consumers and you will be limiting yourself if you don’t factor them in as your potential customer.
When you introduce your product or service you should reach out to other businesses to see if they would be interested. You can set yourself up to collaborate with startups and companies. If executed well your collaborations will give you a steady customer in the form of a business thus helping you generate ROIs. It may take you considerably longer to get other businesses as consumers but they worth it in the end, for the revenue, stability, and strategic positioning.
3. Co-Marketing Partnerships
If your products and services don’t clash with another business there can be an opportunity for you to cooperate so each product enhances the customer experience. One example of this business cooperation is what happened with Uber and Spotify. Uber riders are allowed to enroll their Spotify account in Uber and listen to the tunes in the car. This way Spotify can advertise to a new customer base. Because of the tunes, Uber is able to give better customs experience.
There are many ways you can get creative by finding startup and businesses that will give you their customer base if your products add value to the experience in a non-competitive way.
4. Email Marketing
Email marketing may be considered online marketing, however, it doesn’t fit into the social media platforms such as Facebook and Instagram nor the Google advertising bucket. You can learn automation tools that will help you maximize the benefits of email marketing. MailChimp and Justuno are great automation tools that can help make your newsletter marketing campaigns a breeze. You can build lists attract new subscribers and send the emails automatically.
If you want more traffic for your website you must absolutely have an email marketing strategy. Gathering a list through your website helps you capture as much value as possible from visitors to your site and help you with re-targeting and sending follow-up emails that will ultimately lead to conversions.
5. Customer Reviews
Customer reviews are an underrated way to grow sales. Most people go online to take note of reviews because they give a more authentic and honest experience of the product. By focusing on customer reviews, you are putting more effort into your customer service and satisfaction which will give you more ROI to produce on all your marketing.
Unhappy customers are more likely to leave bad reviews which you must avoid because it will impact your future sales. You can’t rely on happy customers leaving good reviews so you must avoid bad reviews in the first place.
As any business knows it is cheaper in marketing efforts to sell to a current or repeat customer than to acquire a new customer. You should look at customer service as a means of sales that will give you continued conversions rather than a liability that costs you.
6. Free Beta Programs
When your product is a software you can launch your free beta programs as a way of boosting sales. Give your beta program free before you eventually lunch the product. It will benefit you in so many ways. For one thing, your end products will be that much better because real people use it. They will be able to fund bugs and report feedback before the final launch. You should also take note that beta users are proud first adopters. These users will take pride in being the first to use your software and from our experience, they can become your biggest online and offline fans helping you sell your product through word-of-mouth marketing.
7. Influencer Marketing
Influencers are big on social media and using the influence of another person is a great strategy to drive revenue. When you are launching a product or service you need to build an audience and a fan base and this process takes much time and energy. You need to gain people’s trust. Influencers already have their niche followers and by forming a relationship with them you can immediately market to their audience.
Of course, Influencers may require you to pay but getting their services is less tedious than having to run top of funnel ads on Facebook and Google all day long. When you choose an influencer, however, do not look for the accounts with the highest following, rather, look for accounts with the highest engagement.
8. Make Sharing Easy for Consumers
If you have a great product or service people will want to share it within their communities. You have to make this process easy for them. Make it effortless for your audience to share on social networks. You can do this by having social sharing widgets on your website, pre-populated tweets and social postings. Your users will be prompted with language that best gives a message about the brand and creates less work for them.
9. Focus on Product, Not Messaging
You must focus on the strength of your brand or service than on any marketing strategy or campaign. A good brand speaks for itself as your marketing analysis will show and from then on, people will speak positively about your product. Focus less on catchy ways to promote your brand instead focus your energies on product development.
Your products must provide real value to consumers and must be unique and exceptional. Be a perfectionist in making your products and services something you can be proud of. Great work speaks for itself and people and consumers wouldn’t have a choice but to be converted.
Feature Image By skeeze from Pixabay