Guest posting has been used worldwide by bloggers as well as SEO specialists to establish a “strong footprint” across the internet and among their niches. Bloggers and other content marketers are actively looking for high-quality sites which accept guest posts frequently. Some platforms provide this facility for free whereas some high DA sites do charge to publish guest submissions. But the question here is, why people are so much driven with guest posting? How does it actually helping your business? What effect does it have on a blog or some website?
Well, we are here to let you know how guest posting is contributing to your business. How is it promoting your blog? If you have all these questions in your mind then stick with us till the end of the article to find the right answers.
1. Guest Posting Helps Build a Great Viewership:
Guest posting is of great benefit to all the content marketers and bloggers as it helps in building a strong viewership. When you’re publishing content over your own platform, you have a limited audience. But when you submit guest post over some high DA site you are actually expanding your viewership. If the audience finds your content interesting they will visit your platform too or will wait for your other piece to come soon. So guest submissions play a great role in gaining a wide viewership.
2. Gain Your Platform Strong Backlinks:
Guest post submission is considered to be an effective backlinking technique. When you reach out to authoritative sites to post your content, you negotiate do-follow or no follow backlinks to your platform. It helps in improving the authority of the website. The stronger the backlink, the better will be the DA of the site. So find yourself high DA sites which allow you to submit guest posts.
Here is a sample email for you to reach out webmasters:
Hope you are well. I’m following your blog for a long time and hold great admiration for your content. Your technical blogs are quite interesting and seem well-researched. I myself am a mobile app developer and would like to write an elaborative guest post over “2019 iOS Mobile application development techniques” if given the opportunity. Hope you’ll consider my request and will reply soon.
Some people find guest posting a hectic link building technique. As you can’t be certain about it. Because it totally depends on the webmaster to accept or reject your guest submission request. Several of the companies take the assistance of blogger outreach service to create their backlinks for them.
3. Guest Submissions Help Build Long Term Relationships with Other Sites:
As we have discussed before guest posting helps you in spreading your footprint in your niche. It also allows you to build reliable relationships with other webmasters. If you provide creative and quality content to linkers they certainly will want you to return to their website. It is beneficial for both the parties, for you as well as for the linker. Google consider quality content a valuable asset and rank the site according to the relevance and significance of the content.
The new update of the Google algorithm is laser-focused on content. Google algorithms have become very sophisticated and sharp in themselves. And are continuously becoming even sophisticated.
4. Improve the Ranking of The Website:
Guest posting plays a vital role in improving the authority and ranking of a site. You must be wondering how? The webmasters to whom you’re linking with provides a vote of confidence to your platform. When you link to some platform it assures credibility and makes search engine understand that your platform is an important entity. It is like socializing with other webmasters and bloggers. The more you do it the better will be the ranking of your website. And trust me you’ll observe significant improvement in the rankings of your keywords and that of your website.
This is one of the most used and authentic link building technique. Consistent quality content and efforts on guest posting can provide amazing results. Don’t trust me? Try it yourself.
5. Generate Revenue For Your Site:
Allowing paid posts on your platform can generate you great revenue. Several of the high DA sites, even average DA sites are charging from $50 to thousands of dollars for a single guest post. And people are getting their content published for a great load of the amount. Even if you don’t charge people to guest post on your site, but still it’s in your benefit. You must be wondering how? Well, you’re constantly getting links from credible sites plus has frequent unique content flowing on your platform every day. Google take such sites into great account who are presenting quality updated content frequently.
When you guest post over a site they have their own promotional mechanism to market their content. Submitting a guest post to such sites will be of great benefit for you as a writer. It will gain you the attention of a potential audience which was unaware of your presence. When you submit guest posts to high DA sites they will see to the act that they market it properly because it is beneficial for them as well as for you. It will gain you exposure to the potential market.
It will also create opportunities for you as a writer. If your content gets clicked, you’ll be reached out by several high DA sites to post your content on their platform. So, in short, guest posting can give a boost to your writer’s profile as well as to your platform without draining your brain and bank account away.
I hope by now you must have realized the importance of guest posting in growing business over the internet. It is a very simple yet intriguing technique to boost the following and ranking of your website online. Guest posting is being implemented by every platform online because it not only helps with optimization but also facilitates relationship building in this crazy internet world. So if you haven’t been utilizing its potential then it is the high time to get started with it. Trust me, it’s totally worth your while.
Image Credit: http://www.sitepronews.com/2019/01/22/how-guest-posting-can-help-to-grow-your-business/