If you have heard that social media is such a powerful digital marketing tool of today, then you have heard that LinkedIn has quite the impact on it. Thousands of business owners are finding a haven on LinkedIn, trying to grow their audience base and meet most of their KPIs for digital marketing. You would think that the prominence of social media platforms takes away any concern people may have over operating in the digital space.
Quite the contrary, most business owners are still trying to find a means of getting returns from all their efforts on LinkedIn. The greatest challenge is probably the high CPC involved that leaves most businesses inconvenienced by the rates, and unable to meet their KPIs. How then do you accelerate the sales cycle for your business with LinkedIn? Find out today:
Identify Your Goals
Your social media efforts should continually feed the goals of your company. As a digital marketing tool, all the resources you channel on LinkedIn should complement the primary goals of your company. You would not know this unless you have very well-stated goals guiding your company.
Your social media presence can either be to improve your brand’s visibility, encourage better traffic flow to your website, form reliable relationships, demonstrating thought leadership, driving leads, to mention a few. No matter the goals you have, every piece of content you deliberate in sharing with your target audience must embrace this goal in the form of a call-to-action. Given the high CPC, you do not want to waste your resources funding an endeavor that is incapable of yielding good fruits. Over and above, your LinkedIn company profile should be working for you, not the other way around.
Set Up a Weekly Routine
Like any social media platform, your success on LinkedIn will rely a lot on your routine. The continuity in publishing relevant and high-quality material boosts the visibility of your brand while strengthening brand awareness. All this while you spread key messages to a wide audience. Based on your campaign goals, you should determine a frequency within which you can continually become a source of valuable content.
Your LinkedIn campaign plan is ideally your first step while operating on this digital platform. You need to affirm that you have properly determined and clearly defined your ideal sales lead. Technically, who do you think would find your content useful? By analyzing who your target audience is, it becomes very easy to get to a convenient weekly routine. Ensure that every week your target audience can access resourceful material relevant to their needs as well as the niche you are in as a business.
Seek to Add Value
With a weekly routine as your guide, you need to make your brand one that adds value. Numerous companies are finding a niche on LinkedIn and given a couple of years; the competition will be too stiff from some brands.
The content you share must for one entice people to click on your links and gather more information about your brand and what you have to offer. The best way is to master the customer journey in such a way to encourage return visitors as per those responding to your call-to-action. It helps to post daily. Technically, your posts do not all have to be very long. You can share comments on other people’s posts. The idea is to keep your target audience highly engaged with your company’s profile. Your weekly plan may be enough to keep you on track with schedules, but a regular posting cadence makes the loudest social media noise.
Invest in Video
Video content has become a great deal today. People have evolved in their preferences of content over time, hugely thanks to technology. The prominence of video content demands that business owners suppose a way to convert their ideas into both video and text-based content. If you consider the fact that would rather watch a video about a product or business instead of reading about it, then you know to invest in video content as soon as now.
Videos are emotive, personable, which makes them very suited for your company’s page. Brands are succeeding on LinkedIn despite the high CPC because of video marketing. Another pro for investing in video-based content is that it captures people’s attention while encouraging sharability. The core thing to remember is to base all your videos on material that is relevant to your course of action as a business.
The good thing is that this social media platform has provided an easier way for users to generate video-based material. Technically, with the LinkedIn native video features, you enjoy the in-app camera, for more engagement and reach with your content.
Plan Your Paid Strategy
LinkedIn can help you advance your business goals the moment you decide to be deliberate with your paid strategy. The content you generate deserves to shine. This means reaching out to more LinkedIn members than you usually would. There is, therefore, the need for planning ahead on the paid strategy.
The best content to promote should be the material that is performing well on your company page audiences. Technically, you can check the analytics of your site to get information on the types of users that are visiting your site. With pointers like the professional aspects of your visitors, you can make better-informed decisions on your paid strategy, and which posts to sponsor for more views.
The better news is that you can capitalize on the matched audiences feature. As you plan your paid strategy while choosing the information to promote, the matched audiences feature allows you to target three unique audiences based on their interaction with you.
Is There More to Learn About Digital Marketing?
LinkedIn may be one of the most sort-after digital marketing platforms, but it is not the only one that can determine the success of your company. If you aspire to become a pro in digital marketing, then you know best to start investing in social media platforms like LinkedIn as soon as you can. Learn more about the demands of the digital marketing world as a newbie and Consider the different ways you can evaluate the performance of all your digital marketing efforts, including those you set forth on LinkedIn.
Dancun has been working with writing-challenged clients for over five years now. He offers ghostwriting, ghost editing, coaching, and SEO writing for businesses that want to see their sites at the helm of Google SERPs. His education background in communications and public relations has given him a concrete base from which to approach different topics in various niches. His writing skills can be confirmed on upwork.com, where he is a top-rated freelance writer. He especially enjoys writing website and blog content for startups and established businesses.