Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan

Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan


Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan
Source: Pixabay.com

If you are like a typical small business owner, you spend a good deal of your time contemplating effective ways in which you can market your products or services. As part of that effort, you need to understand the crucial importance of using professional, quality photographs as part of building your brand and marketing your business and its products or services.

1. Social Media and Photographs

At this juncture in the 21 century, businesses of nearly any type are using social media as part of their overall marketing strategies. Social media is becoming ever more important when it comes to branding and marketing products and services.

Social media experts have conducted a considerable amount of research in regard to what do and do not make posts of different types most effective. In the end, research has revealed that social media posts draw more attention when a photo is attached to it.

Because of the importance of photos on social media posts, the need for quality, professional photographs is extremely important. Indeed, a professional photographer can assist you in obtaining idyllic images that perfectly suited to different social media platforms.

In the grand scheme of things, the photo specifications differ at least to some degree from one social media platform to another. Facebook has photo parameters that differ a bit from Instagram, and so forth. Engaging a professional versed in creating images for social media works to ensure that you have the best images for your digital marketing needs associated with a particular platform.

In regard to social media posts that include images, you need to develop a solid schedule for when these posts will be placed. You do need to bear in mind that social media presents the risk of being a major “time suck.” Even the most diligent small business owners can end up wasting a considerable amount of time on social media.

You can avoid wasting time, and better coordinate the use of social media for your business, by taking advantage of an application like Hootsuite that permits you the ability to coordinate social media posts. Through this type of application, you can set aside a specific time each week to sit down and schedule your posts for the coming week on social media platforms like Facebook, Instagram, Twitter, and so forth.

2. Photographs and Blogging for Your Business

In this day and age, a growing number of small businesses are incorporating blogging into their overall marketing strategies. Of course, the heart of a traditional blog is the written content. With that said, as is the case with social media, a blog post can be significantly enhanced when photographs are included within it.

As will be discussed in greater detail shortly, when it comes to images for a blog post, you want to make sure that you utilize high-impact images crafted specifically for a blog post. While you certainly can use stock images for your blog posts. However, by taking that approach, you will be placing images that are likely utilized many times over, including in other blogs and on social media.

By having professional images made for your blog you will be in a far better position to effectively promote your brand and educate people about it. You can more effectively display products or services to prospective customers or clients.

3. Videos to Promote Your Brand, Business, Products, or Services

While still, images are important elements of marketing a small business, you will also want to consider ways in which videos can be incorporated into your overall promotional efforts. In this day and age, a growing number of businesses are incorporating videos into their social media efforts. In addition, videos are becoming vital when it comes to blogging in many instances. Vlogging has become more widely utilized by businesses to educate and promote.

Although there are applications and resources that permit you the ability to produce your own vlogs, in regard to vlogging, you may want to consider engaging the services of a professional. There are now specialists in business today that can assist you in all aspects of vlogging. This includes concept development, script writing, and actual filming of individual vlog segments.

4. Photos and Videos for Your Business Website

You must not overlook the importance of photos and videos when it comes to your business website and your marketing goals and objective. Although a well-worn cliché, a picture really can be worth a thousand words. Because of the way in which people consume information at a business’ website, verbiage needs to be concise and direct. The written word can be best enhances through the presence of vibrant images and videos placed throughout a business’ website.

You definitely will want to take a close look at engaging the services of a seasoned web designer for your business website. When screening a professional website designer you will want to make sure that you select someone that is well-versed in the use of images and videos to truly bring a business website fully alive.

5. Professional Photographs and Videos for Your Business

As alluded to previously, you best serve the interests of your business and its marketing goals by engaging the services of a professional photographer or videographer. Of course, professional photographers charge a fee for their services. However, because you will obtain higher quality images and videos than you might be able to otherwise access, you will be making a solid investment in your business. In the end, you are likely to find that hiring a pro photographer will prove to be a wise investment in the overall marketing, branding, and promotion of your business and its products or services.

In summary, by employing the various strategies and tactics outlined for you here you will be on the way to having a far more effective marketing strategy for your business. You will make the best use out of fine photos and videos so that your branding, marketing, and promotional efforts are enhanced and as effective as possible. Your business will rise to a whole new level.

About The Author:

Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.