Just started your business? Then obviously you’re looking for ways to grow your business and quickly. So what do you do? Well, to answer that question we’ve collected together some of the best growth hacking advice out there so that you can quickly and effectively boost your business, your customer base and the size of your company.
We’ve decided to focus on things that are easily achieved yet still effective. In that way, you don’t end up bogged down in some 10-year plan that you’re already pretty sure isn’t working in month number one.
Sounds good, right? Let’s stop talking about how good these strategies are and actually get to the growth hacks.
Talk to your customers
Big companies use focus groups, where they ask people all sorts of questions about their products. If you’re just starting out that probably does not fit into your budget. Fortunately, you don’t have to use focus groups to find out what your customers think. Instead, give them a call and ask them.
As long as you do not come over as somebody who wants to sell a product and is instead just interested in hearing what they’ve got to say, you’re going to be able to learn a lot. To make sure that happens, here are some things to consider.
- Don’t ask leading questions: This is incredibly important, as when you ask leading questions you’re going to get the answers you want instead of the answers that will actually make a difference to your company’s success. For that reason, before you make any of these calls make sure you check up how you can avoid leading questions. Even better, write out the questions that you want to ask in a list form.
- Call to listen not to preach: Yes, if you preach you might be able to convert the one customer that you’re talking to and get him/her to think like you do. The thing is, you can’t do that with each customer. For that reason, listen to the complaints you have and then try to deal with them outside of the phone call. In that way, you’re going to solve problems for a lot of customers not just for the one you’re talking to.
If you launch your product when it’s perfect, you’re launching your product too late. After all, we’re never ever satisfied with what we’re doing. That’s why we decided to be entrepreneurs in the first case. And that’s good. You should always be looking to make things better. At the same time, you do need to bring a product to market. Then, after that you can focus on making it better.
This works far better as this doesn’t just mean you’re making money while you’re working towards perfection, but you might realize that what you think is perfection isn’t for your customers. After all, we’ve all got different ideas of what’s good and what isn’t.
Share what you’ve got
Yes, of course, you don’t want somebody else to run off with your idea. At the same time, we’ve all got ideas. The art is in the execution. For that reason, if you’ve got a good idea, run it by people. Make elevator pitches to new people that you meet. Let people try it out. Yes, somebody might try to steal your idea. That’s one possibility. What’s also possible, however, is that somebody gives you an idea that you hadn’t considered which makes your product that much better. Or you might find a business partner or somebody who wants to pre-order what you’re throwing out there.
In fact, sometimes just pitching the idea will let you know if you’ve got a winner or if you have to go back to the drawing board. In this way, you’ll be embracing the fail fast philosophy.
Personally, when I’ve considered launching a new product I’ve created a website for it and even created some marketing to see how much interest it generated. People who liked it subscribed to a newsletter, which then immediately gave me a group I could reach out to when I did launch my product.
Start public speaking
There is no better way to easily get your idea in front of a lot of people than to get in front of them and to pitch to them. Yes, I know, we’re more afraid of public speaking than death, but if you were one of those people who were going to let fear run their lives, you wouldn’t be an entrepreneur.
So get over it and offer to speak at whatever events are in your neighborhood. Sure, some of them may reject you, but if you do manage to get a few engagements then you’ll have a great opportunity to pitch your idea and make some new connections.
And you’ll be surprised how many connections you can make at these kinds of things – something that’s particularly valuable if your business is B2B.
Use the network you already have
Get your friends involved in pushing your product. It’s easy to do. Just ask them personally if they wouldn’t mind sharing what you’re doing over their network. As we all have a few hundred people we know, that means you’ll be able to reach thousands of people in no time at all.
An important thing to remember when you’re reaching out in this way is that you need to approach people individually. The moment you reach out to larger groups you get what is called the diffusion of responsibility. That’s where nobody feels they need to do anything because somebody else you wrote will do it for them.
Try reaching out to 50 people in this way and if you convince half and they have a network of 200 people, you’ll manage to get your product and your site in front of 5000 people for free. What’s more, as it comes to them through their network, they’ll be more receptive to it than if you paid to get it there.
Now, what’s not to love about that?
So there you go. Five simple yet effective strategies that you can start employing immediately to get your product out there, get feedback and improve what you’re delivering. My advice is to start with one, see how effective it is, and then move onto the next one. Do this often enough and you’ll grow your business in no time.
Angela Baker is a freelance writer in OkDissertations and the beginner in the blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why Angela develops and improves her skills throughout the writing process to help and inspire people.