7 Practical Tips to Remember When Choosing Domain Name for Your Website

Business

Domain name plays a very important role in the success of a website. It is essential to spend time choosing the best domain name to use. It will be your trademark, so you should choose well. Now that there are tons of websites online, it can be quite challenging to find a good domain name that is still available and remarkable at the same time. Do not lose hope because there are still ways to secure that perfect domain name for your site.

1. Make it short and simple  

First thing to take into consideration is the length of the domain name. The shorter the name is, the easier it is to remember. It should also be simple. Do not use deep words that you need to use a dictionary to understand the meaning.

2. Think like your audience

It would be best to put yourself into your audience’s shoes. Scrutinize your own website, especially your own domain name. Understanding how they react and how they support something will allow you to be on a path to present them what they are looking for. 

3. It should be memorable

You want users to remember your site so make sure that the domain name has a strong recall that they can easily spread word about it and share the site to their friends and family to check out. Also, you want people to easily type in the domain URL because they memorised it. You should avoid adding hyphens and numbers that can be confusing.

4. Is it easy to spell?

Incorrect URL can bring users to another site and you do not want that to happen. But a simple incorrect spelling can make a big difference. Thus, it is important that the domain name that you will choose is easy to spell. If you have to spell it twice before someone gets it then you might want to think it over.

5. Do keyword research

It is wise to do some keyword research as you think of domain name for your site. You should research the most common words associated with your niche or with your business. You should also check related keywords and possible combination to come up with a unique name that is available. On top of that, see where you can fit and where you can excel.

6. Choose the best extension  

Choosing .com extension is standard but it can be difficult to find available domain name with .com extension. Sometimes, you need to go for .net or other extension.

7. Claim all possible name variations

Lastly, if you find the desired domain name available in all extensions, it is wise to reserve and buy all. You should also consider all other possible variations like the name with s at the end or other spelling that is close to your desired name. This way, no one will be able to buy a name that is so close to yours which may cause confusion with online users.

Those are some tips to help you find and buy the best domain name for your site. It is advisable to come up with list of all your desired domain names considering the tips we discussed above. Once you have the list, you can conduct a domain name search and see which are available and which are not and then you can choose among the available ones until you have domain name for your website.

Right Mix Marketing

Right Mix Marketing focuses on digital marketing, technology, eCommerce, entrepreneurship and business related content. Want to become a contributor at RMM? Email us on rightmixmarketing [at] gmail [dot] com !

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