So, you’re an established veteran in your industry. You know all the ins and outs and have a proven track record of success. Even more, you’re passionate about showing others the ropes.
The internet as a whole can be described as a worldwide pool of shared knowledge. As e-learning technologies continue to develop, it’s becoming easier to provide substantial, interactive learning experiences. In fact, The global e-learning market is predicted to reach $325 billion by 2025!
If you’re considering a shift in your career to the world of online training, there are several things you should know beforehand. Here are some useful tips to consider.
1. Identify and Target Your Audience
To successfully train people in any industry, you need to know how to effectively communicate and interact with the audience.
Before you even begin planning your course material, there are many questions you should be asking yourself. For instance:
- For whom are these lessons geared towards? Everyday consumers? Business executives? Doctors?
- What are their pressing issues/concerns?
- What are their long-term/short-term goals?
- What is their current level of expertise?
- How do they learn best?
Finding the answers to these questions will require a good deal of research. Luckily, there are plenty of tools at your disposal to help gauge your audience. Mention is a tool that allows you to monitor the web to track brand mentions, audience reactions, and news about your industry.
Mention lets you to scour social media platforms by entering niche keywords in relation to your training content. From here, you can glean insights as to what the most prevalent topics are within the industry and craft your program accordingly. Even more, conducting this type of research on your audience and joining these types of conversations will help demonstrate your expertise and expose your business. In turn, making your courses more desirable.
2. Invest in the Right Platform
Ultimately, the effectiveness of your online training comes down to the tools you use. Regardless of how great your educational content is, if the delivery is off, it will be MUCH harder to offer value.
Keep in mind, different training platforms are built for specific purposes. Considering your messaging and goals, choosing the right course platform will perhaps be the biggest decision you will make in the training business.
There are several things to keep in mind when picking a platform.
- About how many trainees will be involved?
- How will the design compliment your curriculum?
- What data and analytics will you need to report on?
If you’re new to online training, Kajabi is a fantastic tool designed to be user-friendly and versatile for just about any subject you need to teach.
This all-in-one platform goes beyond letting you design and host your training course. It provides intuitive portals and coaching groups to make every aspect of your curriculum easy to consume. On the marketing side, you can use the program to build your contact lists, landing pages, and email content.
Take your time here. Choosing the wrong platform can be detrimental to your entire business.
3. Let Your Customers Help You Find More
While your main goal in online training should always be to provide value, your secondary objective should be to create advocates in each person you educate. Referral marketing has been a tried-and-true strategy for a long time.
As great as this sounds, you need to approach it carefully. If you ask your trainees at the wrong time, you won’t have much luck. In this case, a good point to ask would be once the training is complete, and they have achieved the goals they had at the beginning of the program.
Additionally, offer some sort of incentive. A RewardStream survey found that 28% of people would be open to make referrals if they were offered some type of reward.
Get creative with it. Find something relevant to your niche. For example, if you are training people in web design, maybe offer to pay the first month or so of hosting costs once they launch their own site.
A good referral system can be one of your most powerful marketing tools.
4. Boldly Showcase Credentials
It doesn’t matter what subject you are training people on, to be taken seriously, you should have the accolades to back up your messaging. Talk is cheap. You need to demonstrate the fact you possess the proper knowledge, experience, and validation to be actively instructing people.
When you are crafting the main points of your curriculum, be sure to provide real-life instances where this particular lesson came in handy. For example, let’s you are training people to become proficient in the field of SEO. Right from the start, you should be showing trainees your success stories and how you overcame significant obstacles, such as an unexpected Google algorithm update, how you got your keywords to rank, and more importantly, how you converted your online visitors to paying customers.
Essentially, your primary goal should be to establish yourself as a credible source. Once you have done this, people will gravitate towards your messaging. As your online training business expands, you will need more qualified professionals to run the sessions. When this happens, be sure you have standards and criteria for expertise in place.
Over to You
Building a stellar online training business is no walk in the park. There is an unbelievable amount of work and planning that goes into a successful program. Even then, there will most likely be a decently long period of trial and error to work out the kinks. Remember, having expertise in a field is one thing. Being able to effectively use your knowledge to train others is a completely different ballgame. If you are dead set on going this route with your career, consider these tips in your approach. Good luck!