6 Little-Known Reasons Guest Blogging Is Essential To Your Development

Business Blogging

Guest blogging is a hot topic these days.

I can see why. Because it works.

People like Jon Morrow (BoostBlogTraffic), Danny Iny (Firepole Marketing), Leo Widrich (Buffer), Kristi Hines (Kikolani.com) and Ann Smarty (SEOSmarty) have used guest blogging to get huge amounts of exposure for their brands and tons of additional traffic for their blogs and websites. In fact, I’m not as prolific a writer as any of them, but I’ve had nothing but good things come from my guest blogging stints on sites such as Problogger, DeniseWakeman.com, BasicBlogTips and today, my first post on Copyblogger.

Why Guest Blog? The Common Answers

Guest blogging is a great thing for you and for your business. The most commonly used reasons for why you should guest blog include the following:

  • Getting your brand in front of a new audience
  • Getting traffic back to your site via author box links
  • Getting backlinks to your site to help with your SEO
  • Getting to know the other big bloggers in your niche

Your Development As a Blogger

I totally agree with the reasons above. They’re why I started guest blogging in the first place. Who doesn’t want more traffic to their site? Who doesn’t want to be more well known in their niche? Who doesn’t want to get to know some of the top bloggers in their niche and have your blog post on their site?? Awesome!

I still find random references to my first guest post all over the web. It ran on Problogger and was about Darwin and blogging. It really struck a chord with people, reached a bigger audience than I could have dug up (even if I had used Google Adwords), brought me tons of traffic and frankly, it felt good.

With all that said though, there’s actually something that I learned through my guest blogging experiences that I’d like to share with you today.

How Do You Challenge Yourself To Grow As a Blogger?

It’s hard to change yourself, by yourself. When you go to the gym, do you sometimes feel like you’re not making progress? The exercises just don’t seem to have any impact? You never really push yourself hard enough? That’s the same feeling I had about my writing before I started guest blogging.

Yes, I was doing okay but I wasn’t pushing myself. I found that guest blogging was like jumping into that first spinning class where the woman (a big Finnish body-builder in my case) yells at you to push through it and to own the pain! Yes, I was sweating my ass off and really straining that day. But it felt good.

Writing for someone else is that thing that forces you to grow and improve. Just like the spinning lady and her orders.

6 Reasons Guest Blogging is Essential for Development as a Blogger

So here’s why I think guest blogging is essential if you want to develop as a blogger. I’d love your feedback in the comments.

With Guest Blogging…

1) You have a deadline and quality standards to meet

When’s the last time you rejected your own post or felt really, really disappointed in yourself for extending a deadline. I didn’t think so!

Writing for yourself, you’re on easy street. No real deadlines. You’ll take a shoddy post from yourself (“you’ll do better next time, it’s fine” signed, Me). Guest posting teaches you discipline.

2) You’re forced to do more research

To find what’s hot on their blogs and what’s not. To see what really resonates with their audience. It hones your senses and research skills.

3) You learn how other bloggers run their ship

I’ve learned about what they think makes a good post, what plugins they use, about their guest blogging policies, and about their blogging schedules. Trust me when I tell you this is valuable information to know and apply to my own blog!

4) You learn how other bloggers market

Just as, if not more, valuable is learning how other bloggers market their posts. Learn where they share, what tools they use and how often they share.

5) Your competitive instincts come out

Who wants to have the least shared, least commented post on the blog?? Not me. Knowing that you’ll be judged against the performance of the other bloggers makes you want to bring your “A” game. Not only that but it helps you find creative ways to promote and gives you incentive to really deliver when responding to comments.

6) You learn how to implement a successful guest blogging system

Many successful blogs allow guest posts. When (not if) you’re successful, don’t you want to have guest bloggers on your site? Well, by actually getting in the trenches you learn what works and what doesn’t about their guest posting processes so you can bring it to your site.

What do you think?

Well, that’s my 35 cents (inflation) on why guest blogging is essential to your development as a blogger. What do you think? Let me have it in the comments! I can take it.

Oh, and I just had Danny Iny speak on Tuesday about how he wrote over 80 guest posts in less than a year and grew his traffic through the roof. Click here to to access the webinar immediately.
write like freddy webinar

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Tom,

    Guest posting is such a huge piece of taking your blog to the next level. For past three month I’ve been aggressively commenting on blog that I enjoy (like this one). And I’ve some good traffic increases from becoming a consistent part of these communities.

    The next step is to become a Guest Blogger. The few guest blogs that I’ve done have brought tons of new traffic back… Some sticks, some doesn’t but it’s art of a process. You build an audience over time.

    Congrats on your Copyblogger blogger article… I haven’t read it yet but I’m looking forward to it!!!

    Ryan H.
    Ryan Hanley recently posted..Forget Social Media and Simply Create ContentMy Profile

    1. Thanks Ryan – I had to dig this out of spam unfortunately but all’s well. Yes, Guest posting is an art but it’s definitely helping to get me quite a bit of visibility and what Danny Iny says seems to be true (at least so far for me) – some additional traffic stays so with each post (especially bigger blogs), you grow your traffic up over time. I appreciate the comment.

    1. Thank you Damond. I appreciate it. Yes, it’s great to be able to discover and meet other bloggers via tools like Triberr and JustRetweet. I have to admit I’m still barely using Triberr. I’m sure there’s a lot more that I could be doing there. Thanks for the comment!

  2. I took Jon’s GuestBlogging class last year and saw firsthand how quickly Danny Iny was able to grow his audience by cranking out quality guest posts all over the web. I’ve only guest posted on two major blogs so far (Problogger and Remarkablogger) and lots of other little blogs, and I would have to say that the things you’ve listed above (as little known benefits) are really the ones I would count as the best ones. The relationship with the publishers is invaluable, too. In fact, more so than any “avalanche of traffic” or “hoards of new subscribers” (which, by the way, I never really experienced). Stay tuned though – I just heard Copyblogger will publish something of mine in the next 2 or 3 weeks. Things could change!
    Tea Silvestre recently posted..Attract and Feed a Hungry CrowdMy Profile

    1. Hi Tea, I get a bump in traffic with each guest post. It calms down but it stays at a slightly higher level after that with each time. With Danny’s strategy he does multiple posts in a short time frame and that helps him get noticed and adds to the traffic level. You’re probably pretty good about this but for readers, getting on the blogs your audience reads and having a compelling call to action (if possible) in the author box is key to getting subscribers (e.g. “Click her to sign up for Tea’s “). Keep us posted on the Copyblogger one and congratulations on that!

  3. One thing I’ve seen a lot lately is new blogs that seem to consist almost entirely of guest posts. To be honest, some of them look pretty spammy. For anyone who wants to try and get attention for their website by submitting guest posts to other websites, I’d suggest taking a good look at the website your name will appear on. In some cases, over the long term you may not want your name to be associated with some of them.
    Aiden Clinton recently posted..Kitties: The Ultimate Untapped Internet Marketing NicheMy Profile

    1. Hey Aiden,

      I agree with you. I recommend people only offer to guest blog on quality sites that are relevant for their niche. You don’t want your content on a low quality site, that’s for sure! Same with the guest posts you accept. Make sure you keep the quality high. Thanks for the comment!

  4. Hi Tom, I love those examples you gave at the beginning of the post. Kristi has paved the way for many of us by winning more guest posting contests than anyone else I can think of. She made herself a small fortune doing it too. And Leo – what a super awesome guy. Leo is the type of guy that will have you using his product even though his competitors might have a little bit more to offer. Because of his outstanding customer service and awesome personality, he will win you over and make you forget the other guy even exists. Ann is so smart that no wonder she has the last name to go along with it! MyBlogGuest is nothing short of brilliant. Jon and Danny are fantastic writers too. I have Danny’s book and when I first got it, I couldn’t put it down!
    Tom, you are certainly following in the footsteps of the great ones! Thanks for the guest post you did on Basic Blog Tips and I hope there is more to come!
    Have a wonderful weekend Tom, and enjoy the holiday.
    Ileane recently posted..5 Ways to Avoid Looking Desperate or Selfish on Social MediaMy Profile

  5. Ileane,
    You do a great job of being “everywhere” yourself! Yes, I’m excited to get back to Basic Blog Tips with a new post and I really enjoyed all the people I met through my first post there. In fact, I should have mentioned it but that experience was a big part of the inspiration for this post. Thanks for the comment!

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