You can learn how to make a successful blog by reading other blogs, but often it’s hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help.
Skim the key points and dig into the articles that address the most important topics for your company. Let me know in the comments what other sections would be helpful and check out the Blog Writing Workshop when you’re done reading!
Why You (and Your Company) Should Maintain a Blog
Content drives social media and Search Engine Optimization. Also, you own your blog as opposed to “leasing” space on the various Social Media platforms like Facebook and Twitter. Your blog builds your authority, allows you to sell
How To Differentiate Your Blog and Make It Appealing
Making your blog stand out from the crowd and appealing to your target audience are two essential elements for any company or individual blogger.
How To Make Connections and Build Community
Ideally, you’re not “distributing” content one way – you’re building a network as well as a community centered around your blog or your company.
Guest Blogging To Expand Your Reach
Guest blogging is a great way to connect with other bloggers, get exposed to a new audience and to build links back to your site (and there are some other benefits that you’ll see in the second article…
Common Blogging Myths, Mistakes and Misconceptions
There are a lot of myths, mistakes and misconceptions about blogging. Learn about some of the most common ones below…
How To Be More Efficient With Your Blogging and To Stay Motivated
As you ramp up your blogging, you need to look for ways to be more efficient and to consistently get publish great content.
How to Write An Individual Post
If you need help understanding the main elements of a post or if you want to learn multiple ways of creating content (not just writing) read on and look at the third link below.
How do use Content Curation
Curation is an option to generate useful content. This post is basically an example of curating my own content, both on this blog and on others. Learn more about content curation below.
Protect Your Brand, Domain Names, WordPress, Hosting
Your brand and domain name are both important. You don’t want to launch a brand and not be able to grab the branded properties in social media. You also don’t want a cheap-looking domain name. Lastly, learn about WordPress and hosting here.
So Let’s Get Moving With Your Business Blog!
I hope you enjoyed this guide for business blogging. What other topics would you add?
If you want to speed up your progress and have the best of the best packaged in one place, with support and step-by-step tutorials take a look at Blog Writing Workshop.
Please share this guide with your friends and colleagues!
Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.