The business blog is one of the best tools to support companies in the use of content as a marketing weapon. A company’s blog is the natural and ideal location for posting written content, videos, pictures and audio. In addition, when the content is shared by the company and by readers in social media, in email newsletters, or in other venues (such as forums or other blogs), it’s the best tool to convert incoming traffic via the use of strategically placed “calls to action”. Lastly, the creation of content on a blog can significantly help with search engine optimization (SEO) – bringing new visitors from the search engines.
Where businesses struggle with their company blog
With that said, many business struggle with:
- Understanding what content will be compelling to their prospective customers
- Being consistent with their content production
- Linking their content and social media strategies
A Sensible Business Blogging Checklist
Infographic courtesy of: Whole Brain Group
Anything to add or remove?
I hope you got value out of the blogging checklist. What would you add to it? Is there anything you disagree with? Let me know in the comments!