Blog posts are not just “content” to fill your blog. To really be successful with your blog, treat each post like a mini-campaign. You’ve already taken the time to determine what to write, to have written the post and to select (and possibly pay for) post pictures. So take the time to promote it as effectively as possible.
Some strategies include:
- Optimizing the keywords in your post for search engines (and frankly, for how searchers think about and find your topic)
- Tailoring your status updates for various social sites – one size (and style) does not fit all
- Commenting on relevant and related industry blogs
- Adding your best posts (or newest ones) to your email signature to get your contacts clicking on and sharing your post
- Sharing your post with your customers so they can get value as well as share it out
Infographic via DivvyHQ
What promotion strategies would you add?
This is a solid set of promotion strategies. Which others would you add? Which blog traffic strategies work best for your company?
About Tom Treanor
Tom Treanor is the contributor at the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs. View all posts by Tom Treanor →