If you’re struggling to make traction with your blog, you may be in for a surprise. Your lack of traction actually may not be the fault of bad writing, poor headlines or the wrong topics. Your writing may actually be just what your target audience needs. Only they can’t find it.
Yes. If you can’t be found, no one can access your insights. No one can appreciate your expertise. No one will be there to comment and get a conversation started.
So how do we fix this troubling situation? How do we get more visibility?
Today, let’s talk about 3 secrets that the experts know that you may not. These are three ways that they get more traction and attention for their content. So with that, let’s get started!
3 Blogging Secrets the Experts Know
1) Facebook Notes as Blog Distribution
Mari Smith, Denise Wakeman and many of the other experts use a little-used section of a Facebook page – “Notes” – as a way to distribute their content. See examples here:
How this note looks in Facebook (you’ll be surprised!)
One advantage of notes is that you can tag other people so they’re informed that you have a new note when they log into Facebook (don’t abuse it!). Here’s a great article by Mari on note tagging guidelines. Notice I tagged Denise, Mari, Ileane and some others in my note, but only because I included them in this post (thanks Mari, Denise and Ileane!).
2) Getting a Tribe to help you out (a la Triberr)
Most of the experts know that you can’t take on the world by yourself. That’s why Dino Dogan and Dan Cristo created Triberr. It’s a place to find like-minded people who will share each other’s content on Twitter. And yes, they’ll also read your content (in some cases) and engage on your site by commenting (also, just in some cases).
The point is, Triberr is a great way to get much, much broader reach than you can by yourself. It’s also a great way to connect with others in your industry.
Another thing about Triberr is that they’re always innovating and they’re very approachable. I had a technical issue yesterday (on a new re-blog feature) and ended up chatting with Dino Dogan on Skype for about half an hour on that as well as several other topics.
Here are some resources and posts about Triberr that you should find helpful:
3) Blog Content Repurposing on YouTube
Another secret is to use the power of video and YouTube. You can pull together a Powerpoint presentation (or Keynotes or Google Docs). Then you create a video (I use Screenflow for Mac to do this) based on your slide presentation. Pop it up on YouTube and make sure to link back to your site (see it here in YouTube). This is a great way to re-use content you already spent time with and to add new content to YouTube (a huge opportunity to get found by a new audience).
And yes…the experts are doing this!
Here’s where I put the video on my blog (note that I surround it with content in the form of text for SEO):
7 Essential Elements of a Blog Post
Here’s the original blog post (on Basic Blog Tips) that started it all:
Are you going to try these??
I hope you found these three tips helpful. Let me know what you’re going to do about it in the comments.
And if you need help with your blog writing, watch my popular Blog Writing Workshop here.