How to Refresh Your Visual Branding for 2020

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Branding

The beginning of a new decade is the perfect motivation to give your brand a new chance to shine by working on new visual branding. 2020 is the perfect number to give your brand a new turn.

Give It a Twist

How long has it been since you made your visual assets? Can you even remember when? If not, maybe it’s time to get new customers by refreshing your brand with a new graphic identity.

Think about making small-scale changes instead of seeing it uphill. Perhaps what you need are just a few adjustments here and there, and your brand will look fresh and up-to-date.

Of course, it’s possible that your brand is doing just fine just the way it is, but refreshing it will keep your customers interested. Think about changing your logo, the color palette you use or give the name a little twist.

The new year is bringing back some trends like monochromatic hues, abstract patterns, as well as futuristic looks. Consider these are just trends, and they will go as fast as they’ve come, so use them wisely for inspiration purposes only. You don’t want your branding looking outdated within a year, you want it to be enduring.

Take some time to remember or look for some famous brand logos, notice they all have in common two things: they’re simple and timeless. Besides being clean, great logos are easy to remember, so you should take this into consideration.


Consider a New Name

Ok, just consider it. Let me tell you that among the world’s most valuable names there are a few that are valued a couple hundred billion USD.

Certainly, a brand’s name is not just a word, there’s meaning and the people working around the clock to make things happen.

Think about giving your brand’s name a twist so it’s catchy, strong and meaningful. According to Crowdspring, 72% of the best brands are named after made-up words or acronyms.

Transform Your Logo

Does your current logo represent your brand’s values? Have you thought about it? Perhaps it’s time to take your brand to a new place that has more meaning and it’s also eye-catching. The new decade is the perfect excuse to create a new logo!

Your visual assets must convey a message, reflect core values and show some personality.
Make an effort to evaluate this by asking your customers how they feel about your visual communication, if they consider it effective and valuable for their purchase decision.

If everything sounds great but you don’t really have a clue on how to restart your brand, there are online tools that you can use to get the same professional result as if you were hiring a designer. Save time and money by using a logo generator, where you can choose from a ton of elegant, contemporary and professionally-made designs.

Long story short, these are the key elements to create a really good logo:

  • Readable. Choose a typeface that reads well. Avoid handwritten fonts or those who
    are extremely light because they may not print well.
  •  Simple. Unless intricate design reflects something about your brand, choose simple
    elements to represent you.
  • Unique. A logo says the very first thing about your brand, and you want to give a great first impression. Be unique and make your customers feel good about participating with your brand.
  • Memorable. Make a logo that stays in people’s minds. That’s why I insist on creating a simple one, our brains are programmed to remember the basics.

To get a great logo design, customize your logo with your brand’s color palette, play with the backgrounds. You can use online mockups so you can see how it would look like printed on different materials from real-life situations.

Keep It Simple

Did you know the human brain recognizes categories of objects as fast as 100 milliseconds? That’s why keeping it simple is so important when creating a logo.

Choose the right shape for it, it really has an impact on consumers. For example, if you want to highlight comfort, rounded shapes are better, whereas trying to point out something is durable or innovative, a sharp logo will work best.

Once you’ve chosen a shape, keep it minimal. Visual assets ought to be simple and have very few elements that could distract, avoid overloading and focus on delivering a message effectively.

Try New Colors

Explore new hues for inspiration! For the new decade yellow, purple, classic blue and mint will be leading the trends, so you can start experimenting with those.

Want a challenge? Try to choose a whole new color palette to identify your brand. These are the basic steps on how to choose a really good color palette.

  • Choose a primary color. This is the one that will speak for your brand the most. The primary color should appear in every printed material.
  • Select complementary colors. These should contrast with the primary one and make your logo pop. If you want something a little bit more consistent, try the same color but with different saturation.
  • Play with mood boards. When wanting to look if a color palette will work, create a couple of mood boards and see how colors will visually incorporate to your product.

If you don’t really know much about color theory, you can always search for already-made color palettes or go into a palette generator online and look for something that suits your taste. Keep in mind that more than 90% of the top 100 brands use one or two colors in their logo, so don’t go full-on rainbow with this new look, unless your logo is indeed a rainbow.

Also, here are some color palette ideas and how to apply them to a logo:

color palette tipsCreate New Content

Take your almost new brand to your social media! Launch new branded content on different platforms and adjust your graphics to new formats and trends.

Facebook

  • Profile picture: 180 x 180 px
  • Highlighted image: 1200 x 717 px
    Cover picture: 820 x 312 px
  • Shared image: 1200 x 630 px
  • Shared link: 1200 x 628 px
  • Event image: 1920 x 1080 px

YouTube

  • Channel profile picture: 800 x 800 px
  • Channel cover picture: 2560 x 1440 px
  • Video uploads: 1280 x 720 px

Instagram

  • Profile picture: 110 x 110 px
  • Photo thumbnails: 161 x 161 px
  • Picture size: 1080 x 1080 px
  • Instagram stories: 1080 x 1920 px

Twitter

  • Header picture: 1500 x 500 px
  • Profile picture: 400 x 400 px
  • In-stream picture: 440 x 220 px

Make the best out of your new content with these 5 ways to get unbelievable results from social media marketing.

Refresh Your Strategy Too

Besides creating new material, you should be thinking about how to use it and present it well on social media.

The concern is not just putting your brand out there, it is about staying where the conversation is. Take time and plan your interactions on social media to bring traffic to your platforms, while making it clear to your customers that your brand is fully alive and participating.

Adapt your content strategy to every season, think about holidays, the weather, school time, memorable dates, and make sure you include special offers and activities that go with them.

Keep Your Brand Relevant

When you put a lot of effort into creating your content, you want it to shine. Make an additional effort to keep it relevant and useful for your customers. Product-only content must be smart and witty, or else it will sound plain and make no difference among a sea of hundreds of posts.

Once you create your content strategy, take some time to evaluate and make sure it’s relevant, readable, visual, shareable, mobile-friendly, accurate and that answers questions for your audience, or at least it puts a smile on their faces.

Update Your Product Photos

Take time to create new pictures and great quality content. When pictures look outdated, the message you’re sending is that you don’t care that much about your product and keeping it fresh, so this is one of the quickest and easiest ways to give your visual assets a new life.

In case you’re not hiring a photographer and want to take pictures yourself, the following tips will guide you on how to take product photos:

  • Get a good camera.
  • Use white or natural light.
  • Use a tripod.
  • Shoot products in front of a white or neutral grey background.
  • Avoid harsh shadows.
  • Keep your camera, product and set clean.

Are you working on giving your brand a twist for 2020? What do you think about incoming trends? Share your experience and tips!

Author Bio:

Alina Midori Hernández – Content Marketer at Placeit, a journalist at heart and haiku writer. Writing is my job, but writing valuable content is my passion. I run on caffeine, so I’m sorry for what I wrote when I haven’t had my morning coffee.