Seven Reasons to Add Influencer Marketing To Your Business Strategy

Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to make your brand popular among the massive audience. Celebrities are considered to live in a glamorized … [Read More…] 7 Reasons to Add Influencer Marketing To Your Business Strategy

Five Google Penalty Case Studies

Having built your online business from scratch it’s often hard to gulp the fact that your website has received a penalty. More often than not, it might not have been caused as a result of your involvement. You may have entrusted some well-known SEO company to handle the SEO part. Initially, things might have looked … [Read More…] Five Google Penalty Case Studies

Top 5 Marketing Strategies Students Should Incorporate in Their Studies

Marketing

Marketing is a diverse field to work in. As a marketing specialist, you can do different data-based researches, analysis of customers’ behavior, you can also sell and promote some products and businesses. But, marketing is not a skill that people are born with. In order to gain this skill, you need to study. The academic … [Read More…] Top 5 Marketing Strategies Students Should Incorporate in their Studies

8 Work Management Solutions to be Pro at Project Management

You have landed in a great job in a digital marketing agency. Pertaining to your knowledge and experience, you are the right arm of your marketing project. Congratulations, you are the project manager You will be seen as the person in charge of the project, who has to keep things at a place to make … [Read More…] 8 Work Management Solutions to be Pro at Project Management

The Essentials of When & Why to Do Email Marketing Automation

Email marketing is an exciting thing to learn and use. When you start growing your business, you eventually understand that working directly with each customer is no longer an option. This applies to the situations when you have to send an email to a certain group of users depending on their behavior on your website. … [Read More…] The Essentials of When & Why to Do Email Marketing Automation

10 Most Critical Content Marketing Metrics You Should Measure to Beef up Your Marketing Campaign

For quite a while content marketing has become a key to cultivate the relationship between businesses and their audience, which increases brand awareness as well as steadfast customer loyalty. Creating engaging content allows you to position yourself as a thought leader and a trusted authority within your niche. A high-quality content provides a valuable insight … [Read More…] 10 Most Critical Content Marketing Metrics You Should Measure to Beef up Your Marketing Campaign