Influencer marketing—the process of leveraging influential people on social media to promote a brand—is on the rise. A 2016 study by Linqia, found that 94% of marketers found this strategy to be effective. Other studies back this up, with one from eMarketer finding that 84% planned to launch at least one influencer campaign in 2017. … [Read More…] Flip the Funnel: Micro-Influencer Marketing in 2018

Marketing

Marketing Analytics could be one of the most overused combinations to generalize the performance of any given marketing initiatives and efforts. As it stands, it is much deeper than this. The marketing community knows these terms to be much cohesive in meaning. The overall importance of having an analytics account established and having someone on … [Read More…] What Is The Real Importance of Marketing Analytics?

Go ahead and access any content marketing guide. We’ll let this be your choice for our brief experiment. Chances are, you’ll find an important tip there: storytelling is a must! This technique is being presented as the panacea for content marketing. It’s like the ultimate solution for all troubles you may come across throughout your … [Read More…] Why Storytelling Is Not a Content Marketing Panacea

Marketing

Unhappy with your conversion rates? Here are four underrated conversion optimization techniques that start-up businesses may explore to boost conversion rates. Improving conversion isn’t just about getting instant results. Go for long-term results. Get started with these conversion optimization techniques. Are you happy with your conversion rates? If not, this fact may offer some consolation: … [Read More…] 4 Underrated Conversion Rate Optimization Techniques To Help Boost Your ROI