Marketing

In this day and age, the performance of the marketing campaign is as good as a technological stack you have composed for it. No matter how great your insight is — you need an engine to get it rolling and a radar to know where you are going to maximize your efforts and returns. The … [Read More…] How to Gain Marketing Clarity by Optimizing Your Martech Stack

Marketing

This blog is an extract taken from Brandwatch’s latest guide – 7 Mistakes Marketers Make and how to Avoid Them. You’re debating what to include in your end-of-year newsletter. This year the team developed 30 apps (pretty impressive). You can’t agree on which to include. Eventually you decide you should include them all. After all, … [Read More…] The Basic Mistakes Marketers Still Make

Marketing

Small businesses constantly face significant challenges that come with limited resources and a lower annual income. To remain competitive with larger enterprises, knowing how to allocate resources strategically is crucial. As a small business, you need to strive to do more with less. Modern marketing enables small businesses to achieve more even with limited means. Technological … [Read More…] 5 Steps To Start Automating the Marketing Processes of Your Small Business

eCommerce

In this modern era, a lot of customers have migrated to e-Commerce facilities. You will come across thousands of millions of online shoppers. All these users are your potential customers. Unfortunately, a considerable number of customers feel disconnected from the brand. They claim that answers to all their questions are offered late. If you want … [Read More…] Reasons Why Live Chat Support Can Replace Emails and Phone Calls

Marketing

What has been dubbed as “the next industrial revolution”, or Industry 4.0, is just around the corner. It is predicted that around 125 billion devices and ‘things’ will be connected to the Internet of Things (IoT) by the year 2030. This major technological upgrade is big, really big. And for businesses to survive in the … [Read More…] 6 Ways the Internet of Things Will Change Digital Marketing