Local SEO

Most people don’t know that there are really two types of search: global search and local search. You use Google (or your favorite search engine) for them both, the search engine just uses different algorithms to show you what it thinks you want. Global search is related to everyone on the internet. These are the … [Read More…] How to Attract Local Customers: A Complete Guide to Local SEO

Marketing

If you haven’t begun a campaign to court influencers, then yesterday is the time to start. And if you are not certain exactly what an “influencer” is or where to find them, then this article is the first place to start. By the time you finish, you will have the information you need to establish … [Read More…] 5 Ways to Engage Influencers – Don’t Ask for Anything Until You Do

They are often called “Generation C.” They are the first generation to grow up with devices in their hands from a very young age. In fact, their devices hold much of their lives. They are tools for communication, for research, and for consumption; they are the ways by which this generation stays connected to their … [Read More…] Reasons Why Content Marketing Was Made for Millennials

Content creation is probably the most important marketing tool you have. But it is not a good tool unless that content is getting shared – a lot. You’ve heard this many times before, too. Content must educate, inspire, or entertain. You need great headlines; you need to humanize yourself; you need to develop relationships with … [Read More…] A Good Flu – 8 Types of Content that Go Viral