Marketing

Being online makes people impatient. Whether it’s individuals or businesses, everyone wants quick responses and fast results. Their metrics may differ, but the underlying impatience can be observed across the spectrum. With digital marketing though, you have got to play the long game. There is never a point at which businesses can switch to auto-pilot … [Read More…] 3 Things Digital Marketers Can Do Now for Long-Term Success

Marketing

Effective marketing is crucial to the growth of a business. That is not news, but marketing has had to keep pace with the times. Gone are the days of in-your-face marketing; the consumer base does not care about such adverts anymore where businesses praise their own products. Instead, they prefer companies to provide honest, informative, … [Read More…] 3 Cross-Platform Marketing Automation Tools You Should Be Using

eCommerce

Branding is more than just a logo or your name or sending out occasional press releases. It is a business strategy that is mixed with emotion, engagement and expectation that encompasses your business as a whole and is integrated in every aspect of your business. It gives you a competitive advantage; think of big brands … [Read More…] 3 Steps to Become Better at eCommerce Branding

Marketing

The sales demonstration is one of the most important weapons in any sales team’s arsenal. A good sales demo allows you to show off your product, opens the door for you to gain a deeper understanding of the customer’s needs, and helps you build a stronger personal relationship with the prospect. There’s a ton of … [Read More…] The Sales Demo Power Kit: 8 Indispensable Tools

Marketing

Google Alerts is great if you were looking for an easy way to monitor your brand and keywords on the internet 3 years ago. Today, the service isn’t what it used to be – though it’s still really useful, there are other free products in the market that are doing a better job at keeping … [Read More…] Want an Alternative to Google Alerts that actually Gets the Job done?

Living in the era of the customer, learning what they say, think and how they act in relation to your brand is essential. Over the last decade, there’s been an increasing urge for companies to get the full picture of their customers to better understand their behavior and cater to their needs. To meet that … [Read More…] Exploring The Power of Logo Detection: Brandwatch Introduces ‘Image Insights’