Business Blogging Interview

I was recently interviewed by Media Shower as part of their Expert Interview Program. The topic was business blogging and how it helps companies (or people) to be more successful. Please click here to see the full interview. *********** In addition, here are some of the biggest mistakes I see newer business bloggers do. I’d … [Read More…] Business Blogging for Success & Biggest Mistakes (Interview)

Some days, you or your team are just not feeling it. Your creative juices have run dry. So what do you do? Answer: Change things up a bit. Check out these 13 resources to get you back on the creative track. Including resources like: Language is a virus (great writing prompts) Damn Interesting (fascinating true … [Read More…] Creative Slump? 13 Resources to Fix That Problem

How We Increased Conversions From 25% To 45%

Onboarding – you don’t hear an awful lot about it. I guess it’s not “sexy” enough. But let me tell you – there’s nothing sexier in business than increasing the number of people who go from trying your product to becoming paying customers. Nothing. It’s a huge, overlooked metric/process and it’s time someone started talking … [Read More…] How We Increased Our Trial To Paid Conversions From 25% To 45% In One Month

I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing more. Nothing less, it’s simple”. Except for me, it was anything but simple! And if you’ve have been struggling to … [Read More…] 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates

The Agile Content Strategy That Helped Grow Our Page Views 317%

Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading custom content 1 60% of people are inspired to seek out a product after reading content about it 1 Website conversion rate is nearly 6x higher … [Read More…] The Agile Content Strategy That Helped Grow Our Page Views 317%

3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you look to expand awareness of your brand? 1) Flipboard for Marketing Content curation is a hot topic and can drive awareness … [Read More…] 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)