One of the best ways to generate leads for your business is to create a landing page. As a stand-alone web page, created to achieve a specific goal, the conversion rate of a landing page is relatively high. It can help you boosts the visibility of your products and services, help you drive more sales, … [Read More…] Infographic: How To Build a High-converting Landing Page

Email marketing is without a doubt one of the most powerful digital marketing channels available to brands. With its 4,400% ROI, you can be sure that email marketing will do wonders for your brand’s revenue. As of the year 2018, email marketing has more than 3.8 billion users worldwide. Furthermore, 73% of consumers prefer email … [Read More…] How To Leverage Email Marketing Benchmarks For Your Brand

Digital marketing is always evolving, with new ways to promote businesses popping up every year. Facebook Messenger marketing became talk of the town with its promise of even greater results over older methods. It’s now one of the most influential marketing tactics today, and it’s only growing in popularity and relevance. While not that many … [Read More…] How to Know If Facebook Messenger Marketing Is Right for You


It seems like only yesterday that we were all discussing how brands could capture the attention of millennial consumers. And suddenly, just like that, millennials are pushing 30 and there’s a whole new generation with their own income, their own tastes and their own needs. A marketer’s work is never done! We’ll take a dive … [Read More…] How Your Brand Can Capture Generation Z


As the owner of a small business, you will already know how important it is to market your brand and services effectively. In today’s highly competitive world of business, it has become imperative to think outside the box when it comes to your marketing, as this can help you to compete far more effectively. One … [Read More…] Finding the Best Suited Marketing Agency for Your Small Business


Ever wondered how important financial education is? People generally tend to think that financial education is meant for people who are either looking to invest money somewhere or are running some sort of business. Most people are under the effect of this false illusion that unless they have to deal with heavy finances on a … [Read More…] Why It’s Important to Have Finance Education?