Blogging for a small business is different from blogging as a professional blogger (“problogger”) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a variety of ways that make your situation different from an internet marketer or problogger.
1) Credibility
The mere existence [...]
This has been a huge month for Right Mix Marketing! With the upcoming launch of the Business Blogging Telesummit, I’ve been using Content Marketing as one of the major marketing vehicles for this event. To that end, I’ve been busy with guest posts, interviewing and even a little photography and videography. I hope you enjoy [...]
I had the pleasure of interviewing Krizia, who is a master interviewer and video marketer (and also the founder of the Women Entrepreneurs HQ)!
She’s interviewed over 125 people on video including:
Amy Porterfield
Mari Smith
Kate Buck
David Kaminski
Elisa Camahort Page
..and over 120 more
Listen to the following interview where we cover the 8 Secrets To Success she’s distilled from [...]
I recently met with nine companies (mostly small businesses) who have been forced to innovate in order to survive and grow. The lessons that I have learned are priceless because they are not theoretical, they are extremely practical. These nine have separated the strategies that work from those that don’t. Read on to find out [...]
My first experience with content curation was the creation of an “ultimate mixed tape” that I created to play for my friends. In the late 70′s and early 80′s, creating the best combination of great songs from my older brother’s albums (or from the radio in some cases) was one way to stand out in [...]
I work with a lot of small business owners and solopreneurs and I hear a lot of the same questions so I thought I’d clear up some misconceptions about some of the “SEO tactics” that are often offered to them.
In fact, some of these can damage your standing with the search engines, leading to the [...]
Franken-Marketing: A marketing strategy defined by isolated efforts, looking and acting as if they were coming from separate “bodies”
The Phone Call
The other day I was contacted by a potential customer. A small to medium-sized business focused on window coverings. They wanted some help with part of their social media strategy for one of their business [...]
It’s funny. Since domain names are so inexpensive (less then $10/year in most cases), people take buying and using them pretty lightly.
The reality is that the non-financial costs and benefits of a domain name far outweigh their price tag. Why do I say that?
The Cost of Keeping the Wrong Domain Name:
Your domain name may not [...]
How are small businesses thinking about their sites now?
A lot of small businesses are in one of the following situations:
I have had the same Website for the last 5 years and it hasn’t changed much
I just barely got online with a simple Website from my Web host – it looks okay but not great
I’m not [...]
My name is Tom Treanor. I help you cut through the clutter and make online marketing easier to do and more effective for your business. Like the content here? Don't miss a post! Subscribe to receive updates by email!
