Guest post by Pratik Dholakiya, Lead SEO Strategist at E2M Solutions As a marketer, you need access to accurate, easily understood data in order to measure the impact of their efforts. This allows you to isolate which tactics are working, and which are wasting resources. There’s no question that, during a paid search campaign, you should [...]
As a commuter on Highway 280 in the San Francisco Bay Area, I’ve had numerous run-ins with the Google Driverless Car (as well as the Google Maps, mapping cars). The other day my daughters and I ran into the newest version, a customized Lexus RX350. I asked Sophie to take some pictures and shoot a [...]
If you run a company these days, it’s probably hard to figure out where to invest your limited marketing resources and time. For a long time, achieving better Search Engine Optimization was the holy grail. Then, Social Media engagement supplanted SEO (at least in the press) as the bigger, more important goal. Along the way, [...]
Guest post by Kristina Holmes If you manage a niche blog or an eBusiness, you probably already know about the importance of developing and implementing a strong Search Engine Optimization (SEO) campaign that includes targeted keyword research and link building. 1) Keyword Targeting on Your Site Keyword targeting involves compiling a list of targeted words and [...]
The other day I was reading in the San Jose Mercury News about how Costco was finally going to optimize its site, Costco.com. It hadn’t focused on or cared about search engine optimization (SEO) at all until it finally realized that competitors like Amazon.com and Walmart.com were eating its lunch online. The company realized that [...]
I know my SEO. In fact, I wrote a book about it (The SEO Boot Camp). I don’t use SEO exclusively to get traffic to my sites, but it’s one of several components of my marketing mix. Anyway, this story isn’t about me, it’s about a nice surprise that I was able to provide to [...]
I’m often asked about SEO (Search Engine Optimization) by potential clients, when I’m teaching a course, or when I’m speaking in front of a group on a related topic. It’s a very misunderstood and mysterious topic for many so I’ll try to clear some of that up here in this post. The Basic Definition The [...]
A lot of small businesses are daunted by the idea of writing for their blog (or starting one if they’re not blogging yet). They’re daunted because they think they have to write all the time. Or those who are blogging already feel like they’re not adding any value to their businesses because their traffic stats [...]
In Part 2 (of 3) of Blogging Mistakes and Solutions, I highlight another six areas the #blogchat community (hosted by Mack Collier) highlighted as critical blogging mistakes. See here for Blogging Mistakes, part 1. What have I learned from this next set of mistakes? 1) Obsessing: In this set of mistakes, I found that “obsessing [...]
SEO, or Search Engine Optimization, is the art and science of getting your pages to rank higher in the search engines like Google and Bing. In reality, SEO tactics can be applied to your LinkedIn profile, to what you put in local business directory listings, to any online article writing that you do and in [...]
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