Automation used to be a wondrous thing. Not anymore. Our bank accounts are debited each month like clockwork for various bills we owe. The operating systems on our computers get automatically updated every few weeks. Hell, we don’t even have to bother with learning how to spell anymore, thanks to autocorrect. In spite of all … [Read More…] How Many of These Hyper-Efficient Marketing Automation Methods Have You Adopted?

I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing more. Nothing less, it’s simple”. Except for me, it was anything but simple! And if you’ve have been struggling to … [Read More…] 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates