Is your business product-focused or audience-based?

audience-based-business

A lot of people that I work with seem to have the following model in mind in building the online component of their business. Steps for a product-focused business: Offer a service or create a product Find people to sell it to Make a lot of money Quit selling “offline” or quit their day job [...]

6 List-building Mistakes and Tools To Make It Easier

email-list-building-tips

Recently I’ve been working with a lot of my clients on building their mailing lists. Everyone has learned that the “money’s in the list” (and it is). From the discussions, it’s clear that the psychology of the email sign-up is not intuitive. List-building is clearly nurture versus nature. “List-building is nurture versus nature. Learn 6 [...]

It’s Not Traffic You Need, It’s Better Marketing

better marketing not more traffic

This is a guest post by Cassie Hicks of Women’s Way To Wealth (http://womenswaytowealth.com) Welcome to 2012! Perhaps you’ve decided this is the year to start blogging, or launch that new online business? What will you do first? If you’re like most people you’ll venture online to see what your options are and see how [...]