Guest post by Michael Zipursky Is your email marketing campaign not producing the results you want? Your message may be engaging, the formatting, graphics and fonts top notch, but if the recipient doesn’t open your email, you’re at a dead end. The culprit may not be the usual suspects. Instead, it may be an issue [...]
Guest post by Peter Sandeen You’ve heard it a thousand times, “The headline is the most important part of any text…” And you’ve probably heard, “You only have a few seconds to capture attention…” You’d think everybody has already understood that you must write great headlines that capture the readers’ attention immediately, right? NOOooo… Most [...]
Recently I’ve been working with a lot of my clients on building their mailing lists. Everyone has learned that the “money’s in the list” (and it is). From the discussions, it’s clear that the psychology of the email sign-up is not intuitive. List-building is clearly nurture versus nature. “List-building is nurture versus nature. Learn 6 [...]
I’ve been there. The list I was managing by hand was just over 200 people. It was still in the realm of manageable but it was definitely not efficient or a good use of my time. Now that I have moved onto email marketing systems and email list management tools, there’s no going back. As [...]
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