Revving Up Your Content Engine for Better Content Marketing

Revving Up Your Content Enigine #contentmarketing

Your company’s Content Engine supports your content marketing strategy. Without a repeatable approach to content, your strategy will move too slowly to make significant traction in the market. I was honored to be the featured guest for Atomic Chat on Monday to talk about Content Engines. If you missed it, here are highlights of the […]

Can Sales and Marketing Work Together? Lessons from #CMWorld Twitter Chat

Can Sales and Marketing Work Together?

How can sales and marketing work together? Does sales “get” content marketing? Do marketers deliver what sales needs? These are the types of questions addressed in the recent Content Marketing Institute Twitter Chat on Content and Sales hosted by Carla Johnson. It was a compelling chat packed with insights from Carla as well as the […]

8 Examples of Content Marketing in Traditional Industries

8 Examples of Content Marketing in Traditional Industries

Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel. To coincide with my hosting of Content Chat, I’m providing a few examples of content marketing in traditional industries. […]

4 Creative Ways to Churn, Reuse, and Duplicate Your Content Marketing Efforts

Reuse your content marketing

Post by Rohan Ayyar Traditional marketing was – and still is – expensive. It’s also a vague shot in the dark, practically speaking. Then came the Internet, bringing online marketing with it. Digital marketing ought to have been inexpensive, practical, and result-oriented. It allows for inbound marketing and other much better ways of marketing. Content […]

Can You Measure Content Marketing & Social Media ROI?

how-marketers-use-social-media

Guest post by Michael Higashi The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to […]

21 Tips to Make Oodles of Content in Less Time

21 Tips to make oodles of content in less time

In content marketing, there’s never enough time. It’s like a grandfather clock. Tick. Tock. Tick. Tock. Before you know it, the time’s run out. If you’ve got a bit of extra budget, and the right ideas on board, you can make plenty of content in a lot less time. Using other people’s expertise 1. Freelance […]

How Content Marketing Compares to Traditional Advertising [infographic]

content-marketing-infographics

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw […]

4 Myths About Using eBooks for Content Marketing

4 myths about using ebooks for content marketing

Guest post by Alex Clifford You may or may not be using ebooks as part of your content marketing. Done well, they can be the ‘killer’ part of your content marketing. You’ll get attention, time and influence. Which is much more than the hurried blog reader will give you. However, ebooks are surrounded by myths […]

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light! The only problem is….the content. A lot of the […]

The Secret to Content Marketing You Already Know…

Secret to Content Marketing

I’m going to tell you a secret… …a secret about content marketing. I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success. Unfortunately, I’m going to tell you a secret about content marketing that you already know. I’m going to tell you this secret […]