The 10 Essential Elements of a Content Engine

The 10 Essential Elements of a Content Engine

Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in […]

Blogging Lessons from Freddy Krueger: A Litmus Test for Blog Post Ideas

How THEY see blogging

A prospective client asked if there was some easy way to discern whether a blog post idea would go over well with her audience. She didn’t want to waste time developing a post that wouldn’t connect with her readers. The first thing we did after she hired me was create a blogging plan, including her […]

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light! The only problem is….the content. A lot of the […]

6 Content Marketing Mistakes Businesses Make

content marketing mistakes

Businesses are increasingly jumping on the Content Marketing bandwagon – adding content creation and creating a sales funnel to take advantage of the client-attracting aspects of this new content. With that said, each step of the Content Marketing process has opportunities for mis-steps and pitfalls. Here are six that I regularly witness in my company’s […]

The Secret to Content Marketing You Already Know…

Secret to Content Marketing

I’m going to tell you a secret… …a secret about content marketing. I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success. Unfortunately, I’m going to tell you a secret about content marketing that you already know. I’m going to tell you this secret […]

Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

blogs generation know, like, trust

I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase […]

7 Essential Elements of a Blog Post (Video)

elements-of-blog-post

Blogging can be a powerful way to get your company noticed by your target customers, to build credibility and authority, and to get found by search engines like Google and Bing. The problem is, blog writing is different from the other kinds of writing that we’re used to, including the writing for essays, business articles, […]

Your Company Blog – why it’s still your online marketing hub

company-blog-is-hub

With all of the excitement about Facebook, Twitter and now, Google Plus, you might get so distracted that you forget about your blog. Big mistake! Your company blog is the best asset that your company has and should be the hub of all of your online marketing activities. Here’s why your Company Blog is your […]