Writing winning email or blog post headlines

Guest post by Peter Sandeen You’ve heard it a thousand times, “The headline is the most important part of any text…” And you’ve probably heard, “You only have a few seconds to capture attention…” You’d think everybody has already understood that you must write great headlines that capture the readers’ attention immediately, right? NOOooo… Most … [Read More…] 4 Ways to Write “Hot” Headlines that Force Readers to Pay Attention

Well, they’re the same person for one thing… Meet Superman Danny Iny, co-founder of Firepole Marketing, has written almost 100 guest posts, over 50 posts on his own blog, has co-authored TWO books with co-authors such as Guy Kawasaki, Brian Clark and Mitch Joel and has done about 50 interviews. In addition, while doing all … [Read More…] What do Superman, Freddy Krueger and a Blogging Process Freak have in common?

Small business blog

Blogging for a small business is different from blogging as a professional blogger (“problogger”) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a variety of ways that make your situation different from an internet marketer or problogger. 1) Credibility The … [Read More…] 5 Ways Your Small Business Blog Can Help Your Company Thrive

creative blog ideas

If you have a blog, then I’m sure you realize that you need to be creative in order to stand out. Sometimes the ideas just don’t flow – we all need a creative kick in the pants every once in a while! Take a look at these ideas below to get some inspiration and while … [Read More…] 7 Examples of Creativity To Get You Thinking…

marketing that works finalist

Danny Iny, the Freddy Krueger of Blogging who blogs at Firepole Marketing (and everywhere else on the web) is running an amazing contest called “The Marketing That Works” contest. Each day he’s running a new blog post from one of the 20 finalists. Each post will educate the audience on a specific marketing lesson based on … [Read More…] 20 “Marketing That Works” Tutorials

Content Marketing has become a critical component of the marketing mix for businesses of all sizes and types. In fact, it’s so popular that the “content competition” will get tougher and tougher. It will be harder to stand out unless you find ways to separate you company’s content from the crowd (see Darwin’s 12 Rules … [Read More…] 6 Ways Creativity Can Be Your New Secret Marketing Weapon