Your Social Media Strategy: What’s not “The Wild West”?

social media strategy

Social Media

social media strategy

I was at a presentation tonight in San Francisco. The speaker was talking about how bloggers can (and should) be publishing eBooks based on their blog content. To emphasize the opportunity, he said, “eBook publishing is The Wild West right now!”

I don’t disagree.

With that said, if I got a nickel for how many times I heard that it’s still “The Wild West” in marketing platform X, Y or Z, I’d be rich.

eBooks, Podcasting, SEO, Online Advertising, Local Business Marketing, Video Marketing, Facebook Marketing, Google+, Pinterest. What’s not the Wild West???

Okay. Fading or irrelevant platforms aren’t “The Wild West”. MySpace is not the Wild West. No one’s fighting for leadership there. That’s just a fact of life.


In my opinion, the big marketers in these industries are always at risk because the platforms, the rules, and the norms of engagement are constantly changing. Companies that get complacent and stop learning or experimenting are also at risk. Just look at search. Google’s algorithm changes constantly unsettle anyone who depends on search for their business. Facebook’s move to Timeline has completely revamped the Facebook marketing industry. A lot of businesses are still trying to catch up. Pinterest eclipsed Google+’s time in the sun by coming out of left field.

My prediction. For the next 20 years, we’ll be living in “The Wild West” across all of Social Media and there’s nothing we can do about it. Get used to it. Keep learning, experimenting and investing or fall back.

What do you think? What does this mean for your business?


Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


    1. Hey Ryan. I couldn’t agree with you more. There’s no complacency in the social media space and the level of commitment really separates the winners from the also rans (or the “chose not to rans”)!

    1. Chris, by about 2032, we’ll all have multimedia chips that attach to our clothing and allow us to web browse or watch video via a holograph and listen to audio on demand. By that time it will be corporate-controlled and government-regulated – so it will be largely standardized. Basic usage will be contextual ad-sponsored or you can eliminate that for a price. So, you can see – by then it will be less “Wild West”! I may be off by a few months or so..

  1. Learning is a never ending process in the first place, so what’s the point of stopping it if that’s part of the essentials of a successful business? When you stop learning, that means you’re rejecting the chance to progress, and that’s going to bring a business down. By the way, I agree with the fact that we’re all in the “Wild West”. You don’t just sit down and do nothing; you stand up and move to reach something good.

    1. Hi Gerald. I agree with you that to succeed we all need to keep learning and moving forward. Thanks for stopping by!

  2. With the ever advancing state of technology, changes will always be essential. We are all interconnected in this Internet world. When someone advances, it will always be up to you to either stand still or move with the flow. Learning should never stops; but people do. And if you want to succeed, you need to continuously finds ways to improve.
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